At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.

We are united by a common goal - to reimagine the future of beauty.

The opportunity:

TITLE:

PERFORMANCE MARKETING MANAGER

REPORTING TO:

COMMUNICATIONS DIRECTOR

LOCATION:

DUBAI - UAE

Position Purpose

Expand Sephora\xe2\x80\x99s ecommerce business in the region with the right marketing mix and investments. Responsible for all performance marketing channels including SEO, SEM, Affiliates and Retargeting amongst others. Drive qualified traffic to Sephora websites and maximise customer adoption of Sephora\xe2\x80\x99s mobile application.

Plan, budget, manage the execution and evaluation of the performance marketing strategy. Report on performance and decisions to the wider business.

This role reports into the Communications Director.

OUR Manifesto

At Sephora, we stand together, and we stand for something more. For empowerment, for exploration, for the opportunity to impact people\xe2\x80\x99s lives through the unlimited power of beauty. We embrace uniqueness, unleash creativity, and pursue progress every day. Sparked by energy and excitement, our passion is contagious. We are united by a common goal - to reimagine the future of beauty.

Reimagine your future, with Sephora.

Our Value Proposition:

We have a powerful culture that fuses aspirations, uniqueness, authenticity and valued by each and every Sephora member:

These are the values:

Key Accountabilities

Paid Media

• Work with internal and external digital marketing teams to devise the strategy and approach to driving optimal traffic to Sephora websites
• Work closely with other marketing and eCommerce areas like Trading, Web Analytics, CRM and Social teams, to gain insight that drives further optimization of the online marketing spend
• Consult on landing page optimization and testing recommendations for search campaigns to support improvement.
• Work in partnership with colleagues in global markets to ensure that best practices are utilized locally
• Manage partner agencies to deliver all assets for our search marketing programs, e.g. keywords, copy, etc.
• Develop relationships and manage regular calls with our search marketing agency
• Continually innovate best practices and source, test, and evaluate potential new sources of high-quality traffic

Mobile App

• Work with internal and external partners to build and execute a strong marketing plan to help drive awareness and customer adoption of the new Sephora mobile application
• Partner closely with teams across the organization, specifically CRM and store teams to educate customers and the business on the new platform
• Manage, upload and support creation of in-app content
• Measure the effectiveness of app advertising initiatives to drive awareness and adoption
• Establish and optimize a variety of app advertising partnerships to drive greater adoption
• Champion fundamental user experience elements of the app to ensure that the right voice and high-quality content are maintained

Content & SEO

• Act as the brand guardian across the website ensuring the brand is represented consistently across all ecommerce platforms
• Proactively assist with the development of all seasonal campaign imagery and other seasonal photoshoots/videos
• Work with the Ecommerce team to provide recommendations for new content to be used for SEO and paid media channels, briefing this into the relevant teams
• Identify gaps in content and work with local teams and external agencies to create the relevant landing pages
• Work with the local marketing and content teams to deliver a coherent content strategy across our ecommerce platforms
• Work closely with the content team across all markets to create local, relevant content plans based on keyword research and relevant topics
• Ensure that digital marketing strategies and plans are well coordinated across teams and department to ensure clear messaging to users, and avoid campaign overlap

Skills, Experience and Personality

COMPETNCIES & CHARACTER

• Leadership skills and people management \xe2\x80\x93 will be leading and working with various functions, agencies, brand teams and HQ teams in Paris
• Agile, flexible and digitally savvy
• Strong business acumen
• Strong excel/word/PowerPoint knowledge

WORK EXPERIENCE

• +5 years in a managerial role within ecommerce scope. Similar field of work and industry \xe2\x80\x93 beauty/fashion/online retail commerce is preferred.

LANGUAGES:

• English + Arabic and French (preferred)

While at Sephora, you\xe2\x80\x99ll enjoy...

The people. You will be surrounded by some of the most talented leaders and teams \xe2\x80\x93 people you can be proud to work with.

The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.

The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000 stores, are united by a common goal - to reimagine the future of beauty.

You can unleash your creativity, because we\xe2\x80\x99ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.

Sephora