Job Description

About the Role

We are looking for a results-driven

Performance Marketing Executive

to join our marketing team at

Legend Holding Rent a Car

. The ideal candidate will have hands-on experience in

media buying and performance campaigns

specifically within the

rent-a-car or automotive industry

, with a strong analytical mindset and the ability to manage multi-channel digital marketing campaigns to drive leads and bookings.

Key Responsibilities

Develop, execute, and optimize paid campaigns across

Google Ads, Meta Ads

, and other digital channels to drive traffic, leads, and conversions. Manage and monitor

media buying activities

, ensuring cost efficiency and strong ROI. Utilize

Google Analytics, Tag Manager

, and other analytics tools to track, measure, and analyze campaign performance. Implement

A/B testing strategies

to enhance campaign effectiveness and user engagement. Manage

monthly advertising budgets

, performance reports, and forecasting of campaign outcomes. Collaborate with internal teams (Sales, Operations, and Brand) to align campaigns with business objectives and seasonal promotions. Identify new opportunities, audience segments, and marketing trends to maximize visibility and reach. Optimize landing pages, ad creatives, and keywords to enhance lead quality and conversion rates. Generate insightful reports and recommendations to improve marketing strategies and performance metrics. Ensure campaigns comply with data protection and platform advertising policies.

Requirements

Bachelor's degree

in Marketing, Business, or related field.

Minimum 4 years of experience

in

performance marketing or media buying

, preferably within the

rent-a-car, automotive, or mobility industry

. Proven expertise in

Google Ads (Search, Display, and Video)

,

Meta Ads Manager

,

Google Analytics

, and

Google Tag Manager

. Strong understanding of

CPC, CPA, ROAS

, and other key marketing performance indicators. Hands-on experience with

SEO/SEM strategies

and

lead generation funnels

. Strong analytical and reporting skills, with proficiency in

Excel or Data Studio

for campaign reporting. Excellent communication and project management skills with attention to detail. Ability to work in a fast-paced, target-driven environment.

Preferred Skills

Experience with

programmatic advertising

and

remarketing strategies

. Familiarity with

automotive or car rental customer journeys

and seasonal campaign planning. Google Ads and Meta Blueprint certifications are a plus.
Job Type: Full-time