About GMG

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties, and logistics sectors. Its vision is to inspire people to win in ways that make the world better. GMG\'s investments span across five key verticals: GMG Sports, GMG Everyday Goods, GMG Health and Beauty, GMG Properties, and GMG Logistics. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world\'s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.

:

• Develop and drive a performance marketing strategy that aligns with business goals, such as revenue growth, customer acquisition and retention, and brand awareness.
• Manage the agency on a day to day basis on paid advertising campaigns across multiple channels, including search (Google Ads, Bing Ads, etc.), display (Google Display Network, programmatic advertising, etc.), social media (Facebook, Instagram, TikTok)
• Monitor and analyze campaign performance, using metrics such as ROI, CPA, and conversion rate to make data-driven decisions and optimize campaigns.
• Collaborate with other teams, such as product and content, to ensure that campaigns are aligned with overall business goals and strategies and that the company\'s offerings are accurately represented.
• Stay up-to-date with the latest performance marketing trends and best practices and make recommendations for new channels and tactics to drive acquisition and revenue growth.
• Identify and test new channels and tactics to drive acquisition and revenue growth, such as retargeting, email marketing, and video advertising.

• Plans and develops social media calendars for the social media account.
• Research, brainstorms, and writes social media posts\' copy/captions.
• Writes content for the various social media channels, keeping in mind the general structure and sentiment of the target audience.
• Plans social media creatives with the help of the photographer and graphic designers.
• Posts content across social media accounts.
• Engages with customers on different channels - community management.
• Manages content on the website with the help of the marketing agency.

Qualifications:

• Proven working experience as a Performance Marketing Executive for a minimum of 3 years, with a track record of driving revenue and acquiring new customers through paid advertising campaigns.
• Strong understanding of various performance marketing channels and tactics, including search, display, social media, and affiliate marketing.
• Experience with analytics and reporting tools
• Strong data analysis skills and ability to make data-driven decisions, with experience in A/B and multivariate testing methodologies.
• BA/BS in Marketing, Advertising, or related field.
• Strong command of English Language.
• Knowledge of website optimization and testing methodologies is a plus.
• Experience in furniture business is a plus.

Salary: 10,000 AED

GMG