Job Description

Role Overview:

We're looking for a

Performance & Loyalty Marketing Manager

who combines sharp marketing instincts with deep data awareness. This isn't a social media coordinator role -- it's a strategic marketing position designed to drive

measurable business impact

. From lifecycle and churn campaigns to social content and branding, this role balances performance with presence.

You'll run

hyper-targeted campaigns

, drive loyalty engagement, support retailer growth, and build a stronger brand presence across all touchpoints.

Key Responsibilities:

1. Campaign Strategy & Execution

Plan and run

data-driven marketing campaigns

based on member behavior, transaction history, and segmentation (RFM, churn risk, new joiners, etc.) Execute

cross-partner targeting

to increase share of wallet, retention, and frequency Manage lifecycle campaigns across acquisition, onboarding, retention, and win-back journeys

2. Performance & Paid Media

Own and optimize

hyper-targeted paid ad campaigns

across Meta, Google, YouTube, and other platforms. Test creatives, audiences, and placements with a clear focus on performance -- CAC, ROAS, retention uplift Track and report ROI metrics regularly with actionable recommendations

3. Loyalty & Member Insights

Work with data teams to extract behavioral insights that inform campaigns and content Build and act on predictive models -- churn, basket potential, shopping frequency, and segment behavior Collaborate with

retailers and brand partners

to build marketing plans that increase loyalty adoption, footfall, and basket size

4. Brand, Social & Program Engagement

Build and maintain a strong, consistent

BOUNZ brand identity

across social, digital, and in-store assets Develop and manage

social media content strategy and execution

- driving not just awareness but app installs and engagement Create content calendars, campaign creatives, and seasonal activations (working with internal teams or agencies as needed) Drive influencer collaborations, storytelling formats, reels, and campaign messaging that align with loyalty initiatives Oversee

in-store branding

, POS visibility, digital banners, and branded campaign support for partners Monitor content performance and iterate based on engagement and outcomes

5. Strategic Growth & Partnerships

Identify new

engagement tools

(referral programs, gamification, surprise rewards, etc.) to drive stickiness Support

partner onboarding

with tailored marketing playbooks and campaign support Explore and test new

marketing platforms, tools, and automation

to scale program impact efficiently

What We're Looking For:

3-5 years

of experience in performance marketing, loyalty, or CRM-led growth Proven ability to drive

measurable outcomes

-- conversions, app installs, sales uplift, retention Hands-on experience with

paid media platforms

(Meta, Google),

CRM tools

(MoEngage or similar), and

analytics tools

(GA4, Looker, etc.) Strong understanding of

RFM, customer segmentation, and lifecycle marketing

Strong creative sense -- you can brief, evaluate, and evolve brand and content output Experience managing

social media and content calendars

for fast-paced brands Excellent communication skills -- able to align internal stakeholders and retailer/partner needs Familiarity with

UAE/GCC consumer behavior

and retail landscape is preferred Experience in

retail, eCommerce, or loyalty ecosystems

is a strong plus
Job Type: Full-time

Pay: AED10,000.00 - AED15,000.00 per month

Application Question(s):

Which CRM or marketing automation platforms have you used (MoEngage or similar), and what types of journeys or campaigns have you built? How familiar are you with RFM analysis and customer segmentation techniques?
Experience:

Performance marketing, loyalty programs, or CRM-led growth: 3 years (Required) * Fast-paced retail, eCommerce, or loyalty: 3 years (Required)