Job Description

Role Overview:

You will lead the creation and execution of marketing?and?social?media strategies tailored to our health & well?being resort. Your mission: amplify our wellness story, engage our audiences, convert interest into bookings, and build lifetime guest relationships. You will oversee content, campaigns, analytics, partnerships, and collaborate across operations (spa, F&B, wellness, guest services).

Key Responsibilities:

Social Media & Content

Develop and implement a social media strategy aligned with resort's wellness brand, target markets (domestic/international) and business goals. Build and manage content calendars for platforms such as Instagram, Facebook,YouTube, LinkedIn (if relevant). Create (or oversee creation of) high?quality, visually compelling content: photos, videos, reels, stories, blogs -- showcasing wellness experiences, spa treatments, healthy cuisine, guest transformations, resort ambience. Collaborate with on?site departments (spa, fitness, F&B, guest experiences) to capture authentic lifestyle content. Manage influencer / collaborations, media visits, and guest?story features that align with the health/wellness brand. Monitor, engage and build online community: respond to comments/messages, facilitate guest interactions, manage social listening. Paid social and digital ad campaigns: set up, monitor, optimise. Maintain brand voice, visual identity and message consistency across all digital and social channels.

Marketing Strategy & Campaigns

Develop multi?channel marketing campaigns (digital, email, social, partner collaborations) to promote wellness packages, retreats, seasonal offers, membership programmes, etc. Analyse market segments (wellness travellers, retreat seekers, corporate wellness programmes) and tailor campaigns accordingly. Manage marketing budget for digital/social initiatives; coordinate with agencies or in?house team for content production, media buying, photo/video shoots. Maintain marketing collateral (print + digital): brochures, newsletters, on?site signage, etc, ensuring alignment with wellness brand.

Qualifications & Skills:

2-3 years of experience in marketing/social media management, preferably in hospitality, luxury resort, wellness, or health?travel sectors. Strong understanding of digital marketing channels: social media. Proven experience creating engaging content and managing social platforms. Analytical skills: comfortable with data, metrics and performance reporting. Excellent communication skills (written + verbal) and sense for storytelling. Creative mindset, with good visual sense and ideally experience in photo/video production coordination. Ability to multitask, work under deadlines, collaborate cross?functionally and adapt to a dynamic resort?environment (which may include weekends or event coverage). (Preferred) Experience in wellness/health?travel, spa, lifestyle branding; knowledge of global wellness tourism trends.
Job Type: Full-time