Job Description

Location:

Dubai, UAE

Department:

Digiatl Development & Growth

Reports to:

Head of Brand / Business Development & Digital Growth

Experience Required:

5-7 years in eCommerce (UAE/GCC experience preferred)

Industry:

eCommerce | Retail | FMCG | Consumer Goods

About Us

We are a multi-brand eCommerce and retail group headquartered in Dubai, UAE, managing a portfolio of high-growth brands across personal care, lifestyle, and smart home segments. Our presence spans

online marketplaces (Amazon, Noon)

,

D2C websites

, and

offline retail partnerships

.

As we expand our footprint, we are looking for a

Digital Marketing & Social Media Manager

to spearhead performance-driven, creative marketing strategies that elevate our brands and convert audiences across channels.

Role Overview

This is a high-impact role for a

strategic, data-driven, and creatively led

marketing professional with a proven background in

digital and social media marketing

across eCommerce platforms. You will lead and execute full-funnel marketing campaigns to drive acquisition, retention, and revenue growth.

You will collaborate with in-house teams, external agencies, and influencers to amplify brand voice, boost visibility, and deliver outstanding customer experiences across digital ecosystems.

Key Responsibilities

Digital Advertising & Performance Marketing

Plan, execute, and optimize

Meta Ads, Google Ads, Tiktok Ads, Snapchat Ads, Amazon DSP, Noon Ads

and retargeting campaigns Drive ROAS through structured A/B testing, creative optimization, and audience segmentation Oversee performance analytics and derive insights to guide spend and strategy

Social Media Strategy & Execution

Build and implement social media calendars aligned with product launches, brand storytelling, and engagement KPIs Manage platform growth across

Instagram, TikTok, YouTube, Meta, LinkedIn

Monitor trends, hashtags, and engagement techniques to boost brand resonance

Content Creation & Creative Direction

Work with content creators, photographers, and designers to produce

visually compelling ads, Reels, videos, carousels, and influencer campaigns

Develop brand-consistent messaging and campaign narratives across all channels Lead ideation and execution of seasonal, promotional, and storytelling-based campaigns

Marketplace Marketing & Optimization

Manage marketing-related functions for

Amazon & Noon

, including SEO, product listings, keyword strategy, A+ content, and storefront updates Run sponsored ad campaigns and measure their effectiveness through relevant KPIs

Influencer & Community Engagement

Identify, engage, and manage relevant

macro/micro influencers

in the region Build and nurture community relationships through giveaways, collabs, and UGC strategies Track campaign outcomes, including reach, engagement, and conversions

Email Marketing & CRM

Execute

email and SMS marketing campaigns

using Klaviyo, Mailchimp, or similar Build customer segments and automate flows based on behavior, purchase history, and lifecycle stage

Customer Journey Mapping

Analyze user behavior across website, marketplaces, and social platforms Optimize the customer funnel from awareness to purchase to loyalty Improve conversion rates by resolving drop-off points and enhancing UX/UI

Analytics, Budgeting & Optimization

Track key metrics including CPA, CTR, Conversion Rates, LTV, CAC, and ROAS Manage and optimize digital marketing budgets with a focus on

efficiency and ROI

Prepare monthly reports and performance reviews for internal stakeholders

Cross-Team Collaboration

Work closely with

graphic designers, content teams, developers, and product teams

to align messaging and marketing initiatives Liaise with retail partners and sales teams to ensure offline campaigns support broader digital goals

Trend Forecasting & Innovation

Stay ahead of industry trends: AI tools, TikTok content formats, short-form video, UGC, chatbots, etc. Suggest experimental channels and A/B tests to fuel ongoing innovation in marketing strategy

Key Requirements

Bachelor's degree in Marketing, Digital Media, Communications, or related field (Master's preferred)

5-7 years of progressive experience

in digital marketing and social media, preferably within eCommerce or retail sectors Deep understanding of

UAE/GCC consumer behavior

and digital platform nuances

Hands-on experience with:

Meta Ads Manager Google Ads & YouTube Campaigns Amazon/Noon Seller Central & Ad Consoles Shopify, WooCommerce or similar CMS Klaviyo, Mailchimp or other CRM tools Google Analytics, GA4, Meta Business Suite Canva, Figma or Adobe Suite Proven ability to manage

large budgets

and deliver ROI Exceptional

creativity

with a sharp eye for branding, design, and messaging Strong copywriting, communication, and project management skills Ability to manage multiple campaigns and work cross-functionally

Why Join Us?

Be part of a

fast-growing, innovation-led multi-brand group

Lead full-stack marketing across

online and offline channels

Take ownership of creative direction and campaign strategy Work in a dynamic, entrepreneurial environment where

ideas are valued and executed

Competitive salary and performance bonuses Oppertunity to travel other countries

Application Instructions

If you're passionate about digital marketing, creativity, and eCommerce -- and ready to take ownership of scaling regional brands -- we'd love to hear from you.

Apply & Send your CV, portfolio (if any), and a short note on one campaign you're most proud of at info@althakeel.com

Job Types: Full-time, Permanent

Experience:

Digiatl Marketing: 5 years (Required) Brands Management: 5 years (Required) Content Creation : 3 years (Required) * eCommerce Marketing: 5 years (Required)