Job Description

Marketing & PR Head -- Key Job Responsibilities

1. Strategic Leadership

Develop and execute the overall

marketing, branding, and PR strategy

aligned with business objectives. Lead annual and quarterly

marketing planning, budgeting, and forecasting

. Identify

market opportunities

, target segments, and positioning strategies.

2. Brand Management

Strengthen and maintain a

consistent brand identity

, tone, and visual standards across all platforms. Oversee brand campaigns, product launches, and events to enhance brand equity. Conduct regular

brand health assessments

and competitor benchmarking.

3. Public Relations & Media Management

Build and maintain strong relationships with

media, journalists, industry influencers, and key stakeholders

. Oversee all

press releases, media interviews, public statements, and crisis communications

. Manage earned media coverage, press conferences, and public-facing announcements.

4. Content, Communication & Messaging

Direct the creation of all

marketing content

, including digital assets, campaigns, collaterals, and corporate communications. Ensure messaging is aligned with organizational goals and resonates with target audiences. Oversee storytelling for brand narratives and leadership communications.

5. Digital Marketing Leadership

Drive digital strategy across

SEO, SEM, social media, email marketing, and website performance

. Track and improve digital KPIs including reach, conversion, and engagement. Oversee digital advertising budgets and optimization.

6. Campaign Planning & Execution

Lead integrated marketing campaigns across

digital, offline, and PR channels

. Collaborate with sales, product, and creative teams to ensure cohesive execution. Monitor campaign performance and adjust strategies for maximum ROI.

7. Stakeholder & Cross-Functional Collaboration

Work closely with

sales

,

product

,

HR

, and

leadership

teams to support organizational goals. Provide marketing support for internal initiatives such as employer branding and internal communications.

8. Crisis & Reputation Management

Develop and implement

crisis communication protocols

. Act as a key spokesperson or prepare leadership for public communications. Monitor online reputation and manage sensitive PR issues.

9. Analytics & Reporting

Track and analyze performance metrics for campaigns, brand health, PR coverage, and digital channels. Present insights to management with recommendations for improvement. Ensure marketing decisions are

data-driven and outcome-focused

.

10. Team Leadership & Vendor Management

Lead and mentor marketing, design, PR, and digital teams. Manage external agencies, PR firms, creative vendors, and freelance partners. Foster a culture of creativity, innovation, and accountability.
Job Type: Full-time

Pay: AED6,000.00 - AED8,000.00 per month