Responsible for developing and driving the execution of the Marketing strategy with the objective of achieving agreed and targeted growth in sales, market share and profitability.
Develop and implement brand strategy to ensure sustainable and profitable growth by working closely with the rest of the team
Prioritization of brands and sub brands along with relevant activities
Ensure delivery of the yearly activity plan with respect to product launches, line extensions and associated marketing campaigns on time & within budget
Manage advertising agencies across all briefs and projects for the Category
Monitor and track brand and competition share & other performance KPIs to identify risks & opportunities. Recommend and implement action plans to address risks or opportunities
Lead and guide team in briefing and development of ATL and BTL communication for category brands and execution of media strategies to help generate consumer awareness and trial
Do you have 8+ years of experience in a Marketing role within FMCG?|Opportunity to work with a large Multinational FMCG business
8+ years of experience in a Marketing role across the FMCG Industry
Multinational background and experience is a must
360 Marketing experience
Team management and leadership experience
Middle East regional experience
A global leader in Plant Based Food
This role offers and exciting opportunity to join and lead a growing Marketing team for a global leader