Job Description

General Summary or Job Objective:

Lead marketing strategies and campaigns for all brands under INDEX Trading & Investment Company. The role requires a creative and analytical professional to enhance brand presence, optimize digital performance, and ensure alignment with business objectives.

Essential Functions

Digital Strategy Development:

Develop and implement comprehensive digital marketing strategies for each brand. Identify target audiences and create customized digital plans to achieve marketing objectives.

Content and Campaign Management:

Oversee content creation for websites, social media, and other digital platforms. Plan, execute, and optimize multi-channel campaigns, including SEO, SEM, social media, email marketing, and PPC.

Brand Management:

Ensure consistency in brand messaging and visuals across all digital channels. Conduct regular competitor analysis to maintain brand competitiveness.

Performance Analytics:

Analyze campaign performance using tools like Google Analytics and other marketing platforms. Prepare regular reports on ROI, traffic, engagement, and lead generation.

Collaboration and Coordination:

Work closely with sales, design, and product teams to align marketing initiatives. Manage relationships with external agencies, vendors, and partners.

Budget Management:

Develop and manage the marketing budget. Ensure cost-effective campaigns without compromising quality or results.

Innovation and Trends:

Stay updated on the latest digital marketing trends, tools, and technologies. Experiment with new platforms and strategies to enhance brand visibility.

Offline Marketing:

Plan and execute offline marketing initiatives such as events, print media, and outdoor advertising to support integrated marketing campaigns. Coordinate with relevant stakeholders to ensure alignment between online and offline efforts for cohesive brand messaging.

Qualifications and Experience

Bachelor's Degree in Marketing, Business Administration, or a related field. 5-7 years of experience in 360-degree marketing, preferably within the UAE or GCC region. Proven experience managing multi-brand marketing strategies, including digital, offline, affiliate, or influencer marketing. Excellent communication and project management skills. Strong analytical mindset with a creative approach to problem-solving. Experience in retail, trading, or investment sectors is preferred. Bilingual (Arabic and English) preferred. Strong leadership and team management capabilities. Ability to manage multiple projects and prioritize tasks efficiently. Results-driven with a strong focus on KPIs and ROI.

To apply send your CV to hr@index.ae