Job Description

Job Category: Professional and Managerial
Degree Level: First Degree
:
Role: Marketing Manager
FTE and working pattern: Full Time
Directorate: Marketing, Recruitment, Admissions and Communications (MRAC)
Grade: 7
Location: Dubai Campus
Purpose of Role:
The Marketing Manager will lead a small team to develop and implement marketing initiatives and corporate communications within the academic schools aligned to the University's strategic plan.
The successful candidate will be an ambitious, proactive marketing professional, with experience in brand implementation, content creation, project management, delivery of publications, and integrated marketing campaigns including online campaigns.
The post holder should have a 'digital first' approach to all activity. They should also have extensive experience of content creation, copywriting, editing and co-ordinating the design and print production/online management process, from briefing to delivery and distribution, to ensure that projects meet organisational objectives and are delivered on time, on budget and to the required standard.
The post holder will champion the brand across the University, working closely with colleagues across MRAC, specifically Heads of School to develop inspiring marketing collateral, digital content and publications, and to position the brand to internal and external audiences. They will be responsible for raising awareness of and generating leads for Heriot-Watt University through online and print media to achieve student recruitment targets.
The Marketing Manager will report to the Head of Marketing and will be expected to act as an integral member of the Marketing team, providing wider support where necessary. They must have excellent written and verbal communications skills and strong project management experience with an exceptional level of attention to detail.
A key part of the role will involve supporting the development and implementation of annual marketing plans with the Heads of Schools, setting agreed objectives and evaluating performance against those objectives.
Summary of Key Duties and Responsibilities:
You will be required to:

• Manage the delivery of a sector-leading applicant communications experience through the effective showcasing of content through the website, CRM, direct mail, social media, events and personalised recruitment activity.
• Prioritise activities and manage complex demands on your time.
• Monitor and evaluate campaign and content performance, to make recommendations to inform future marketing and digital campaigns.
• Shape and deliver the school campaign strategy ensuring marketing activities comply with brand and campaign guidelines, consistently applied across all media platforms.
• Support a 'digital first' approach to curate and implement creative and reusable content that is timely, engaging and relevant to the target market to support marketing plans and utilise across all channels. This includes print, estates signage, online and outdoor advertising, direct marketing, offline materials and literature, Digital and e-solutions, PR and sponsorship and marketing support/collateral for corporate events.
• Lead on academic portfolio marketing, social media, recruitment, market insights and communications teams to develop campaign messaging and supporting assets and develop marketing collateral with a strong focus on rich media content.
• Maintain a thorough awareness of developments and trends in the Higher Education sector, nationally and internationally, and ensure that these are responded to appropriately in marketing plans. Deliver both EDI and sustainability as an integral element of all work and a can-do approach to delivery in all areas.
• Work with internal and external creative teams to create campaign content and assets.
• Manage relevant budgets and ensure that the University's procurement policies are adhered to.
• Maintain a bank of marketing tools such as briefing templates, disclaimers and model-release agreements and respond to brand related enquiries.
• Provide advice to internal stakeholders on the procurement of marketing-related services from external suppliers ensuring correct interpretation and implementation of brand guidelines.
• Prepare and manage photoshoots and film projects including: the preparation of briefs, model casting, commissioning photography, and maintaining an updated photo library.
• Represent the Marketing team and MRAC at meetings and events as required.
• Lead on the development and production of corporate publications.
• Oversee effective archiving, storage and distribution of all marketing material produced for the University.
• Work in co-operation with the web and recruitment teams, to provide appropriate support materials and content for events.
• Undertake any other appropriate duties as directed by the Head of Marketing

Essential Criteria:

• Educated to degree level or demonstrate relevant marketing experience.

• Highly creative, and able to demonstrate a proactive approach to work, show initiative with the ability to multi-task and work with a wide variety of stakeholders.
• Significant professional experience of working in a marketing-related field.

• Excellent written and verbal communication skills, be an organised, hardworking team player who takes a flexible and passionate approach to their work.
• In-depth knowledge of both offline and digital marketing activity.
• Excellent copywriting skills, editing and proof-reading.
• Experienced working within brand guidelines.

• Excellent organisational and project management skills and the ability to work independently.
• Ability to work under pressure, multi-task and meet deadlines and with an excellent attention to detail.
• Experience of working with a wide range of stakeholders.
• Line management experience.
• Excellent communication and IT skills.
• Commercial acumen and experience of managing budgets.

Desirable Criteria

• Experience in the Higher Education sector and an understanding of the macro issues facing the sector.

Heriot-Watt University Values
With a history dating back to 1821, Heriot-Watt University has established a reputation for world-class teaching and professionally relevant, leading-edge research, which has made it one of the top UK universities for business and industry.
We are a vibrant, forward-looking university, well known for the quality of our degrees with employers actively seeking out our graduates. Heriot-Watt is also Scotland's international university with an unsurpassed international in-country presence. We deliver degree programmes to circa 30,000 students in 143 countries around the world, have a further overseas campus in Dubai and boast the largest international student cohort in Scotland.
At Heriot-Watt we've created an environment that nurtures innovation and leadership - where our researchers, staff and students can realise their potential and develop their ambitions.
We are proud of our collegiate atmosphere and integrated teaching and research approach which has helped to build a community of committed academics and highly motivated students. Our focus on careers delivers results and we've an excellent reputation for graduate employability.
In addition to the Edinburgh campus, we currently have campuses in the Scottish Borders, Orkney, Dubai and Malaysia. For all of our campuses we aim to provide stimulating, supportive environments conducive to effective learning and research, where staff and students can excel. At Heriot-Watt, we have an established set of values that help us to nurture innovation and leadership, and show our commitment to continuous improvement and development in all our activities.
Our values describe our deeply held beliefs and our community spirit. They characterise not only how we are as a higher education institution but also frame how we want to be.
Our values are:

• Belong
• Collaborate
• Inspire
• Celebrate

As learning, living and working institution, we use our values as the building blocks of how we go about doing our work and how we each conduct ourselves as members of Heriot-Watt University. They represent what binds us together as a University community and help us to become the best at what we do.
For full details on our University, please view our website
'How to Apply'
Interested applicants must submit via the Heriot-Watt on-line recruitment system a Cover letter describing their interest and suitability for the post and an updated CV.
Shortlisted candidates may be invited to complete an on-demand-video interview as the first stage of the selection process. Successful candidates will then proceed to in-person formal interviews at our Dubai campus, where you will be asked to deliver a brief presentation on a relevant topic. Following the formal interview, the preferred candidate will attend a second interview with senior staff at the Dubai campus before a final offer decision is made.
At Heriot Watt we are passionate about our values and look to them to connect our people globally and to help us collaborate and celebrate our success through working together. Our research programmes can deliver real world impact which is achieved through the diversity of our international community and the recognition of creative talent that connects our global team.
Our flourishing community will give you the freedom to challenge and to bring your enterprising mind and to help our partners with solutions that can be applied now and in the future. Join us and Heriot Watt will provide you with a platform to thrive and work in a way that also helps you live your life in balance with well-being and inclusiveness at the heart of our global