Job Description

Job No:

4681817

Location:

UAE

Job Purpose:

The Hospitality Marketing Manager (Digital Trading) leads the commercial and experiential performance of the Hospitality QSR app ecosystem, responsible for

trading, marketing and growth of direct digital channels

across multiple brands and markets. The role expands beyond trading to drive

app acquisition, loyalty engagement, omni?channel experience, CRM performance, and in?store app adoption

, ensuring the app becomes the primary customer touchpoint for direct revenue and guest experience.



This role:


Owns the

end?to?end digital trading and marketing performance

of the Hospitality app, including downloads, acquisition, conversion, retention, repeat transactions, and lifecycle value. Develops and executes

integrated digital trading and app marketing plan

shifting reliance from aggregators to direct channels while balancing operational and commercial needs. Collaborates cross?functionally with product, CRM, Media, delivery, marketing, retail operations, and offline teams to deliver a

seamless, omni?channel customer journey

and best?in?class app experience. Provides analytics?driven insights to inform decision?making and continuously elevate digital performance. Ensures the app is represented consistently across digital and physical environments, strengthening brand affinity and customer engagement.

Key Responsibilities:

Strategy, Planning & Trading

Develop and implement the

Hospitality digital trading & app marketing strategy

, fully aligned to business objectives and financial targets. Drive

direct?to?app revenue growth

through acquisition optimisation, funnel conversion, retention, and lifetime value enhancement. Build and manage

trading and app marketing calendars

, including incentives, app?exclusive offers, loyalty triggers, seasonal campaigns, and lifecycle activations. Use analytics platforms (Adjust, Firebase, GA4, internal dashboards) to guide decisions, diagnose issues, and identify opportunities. Lead aggregator vs. direct performance analysis and execute actions that accelerate

migration from aggregators to the app

. Partner with product and tech to ensure

feature development, UX improvements, and site-app integrations

support commercial objectives.

Campaigning & Execution

Manage end?to?end delivery of

app?led marketing campaigns

, collaborating with Brand, CRM, Media, and Content teams to ensure strong creative, customer experience, and commercial outcomes. Oversee

always?on app acquisition activity

, including paid media, ASO, influencer activity, cross?brand acquisition, and in?store amplification. Drive CRM?led engagement through

personalised journeys, segmentation, push notifications, in?app messaging, and retention programmes

. Align with product, design, and content teams to ensure app?first storytelling and consistent customer experiences across all channels. Ensure campaign and messaging consistency across

online, app, and offline retail environments

.

Growth

Champion

app engagement, loyalty adoption

, and the integration of Aura?based rewards and app?exclusive benefits tailored to Hospitality. Lead a

test?and?learn culture

across onboarding flows, CRM execution, creative variations, journeys, and content optimisation. Stay informed on

market trends, hospitality innovations, competitor activity

, and customer expectations to identify new growth opportunities. Partner with CRM and marketing leaders to evolve the

Hospitality CRM programme

, enhancing direct engagement and retention.

Omni?Channel & In?Store App Experience

Work closely with the retail store teams to

strengthen the in?store app experience

, ensuring customers are encouraged and supported to download and use the app. Work with Brand Marketing to

design and deploy in?store app acquisition tools

, including QR placements, staff enablement, POS integration, and customer education. Work with the Delivery teams to ensure a

cohesive online growth strategy for all QSR brands.

Ensure the app experience is

embedded in store operations

, supporting seamless transitions between offline discovery app onboarding digital engagement. Collaborate with store operations and brand teams to ensure the app enhances the overall brand experience both digitally and in?store.

Data & Reporting

Work with the central Digital Trading function to build reporting frameworks to monitor

trading performance, app funnel metrics, marketing effectiveness, CRM impact, and customer behaviours

. Analyse aggregator vs. app performance and recommend actions to increase app monetisation and direct revenue share. Provide concise, data?driven insights and recommendations to senior stakeholders to inform strategy and operational decisions.

People

Collaborate with cross?functional teams (delivery, CRM, retail operations, marketing, product, content, media) to align objectives and ensure consistent execution. Build strong working relationships across internal and external partners to elevate digital capability and app performance. Support the recruitment and development of digital roles tied to Hospitality app growth. Foster a

customer?first mindset

, embedding digital and app?specific learnings across teams.

Expertise

Maintain expert knowledge of app trading, digital performance levers, analytics platforms, and hospitality customer behaviour. Stay aware of innovations in digital media, loyalty, CRM, app UX, and mobile?first commerce. Regularly propose digital enhancements to improve performance, experience, or operational efficiency.

Experience and Competencies Required:

Minimum 4 years' experience in app trading, digital growth, or mobile?first performance roles. Previous experience in QSR or similar. A true customer champion who understands how to successfully drive maximum value from a digital shopping environment whilst balancing the needs of an omnichannel operation/business. Commercially-minded. Strong team player - Ability to collaborate and co-create. Strategic thinker. Able to influence at all levels. The ability to translate data into actionable insights. Excellent understanding of all digital KPIs controlling performance. Experience of a franchise business model and multi-brand operations.

Fluency in MMP and Analytics platforms

Advertised:

25 Jan 2026

Application close: