Job Description

Marketing Executive
Job Purpose
Liaise with Marketing Departments of brands that CTC handles in order to develop / implement marketing activities, increase brand awareness, market penetration and new product/showroom launches.
Job Responsibilities

• Work closely with departments' managers and understand the sales strategies and implement marketing plans to assist and achieve sales targets and budgets
• Work closely with the principals where applicable and understand the brand positioning/image and implement the target plans within CTC framework
• Assist departments' managers in planning/ forecasting the marketing budgets in line with sales budgets for the year
• Coordinate and execute promotional activities or trade shows, as recommended by principle working with developers, advertisers, agencies, etc.
• Support departments' managers in new product/showroom/brand launches to ensure effective implementation programmes
• Identify relevant marketing opportunities and inform the respective departments' managers and Head of Sales for decision
• Conduct online marketing initiatives, such as paid ad placement, audience competition, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Websites
• Optimize Web site exposure by analysing search engine patterns to direct online placement of keywords or other content
• Write content for CTC about new relevant activities and obtain review and approval of GM to share the same with press release, in house magazine, in order to promote the image of the company and the products it represents
• Use all integrated marketing activities as found relevant to enhance the product and customer reach in the most cost effective way
• Organize and manage exhibitions, seminars, customer gathering and in-house activities
• Design and circulate the customer satisfaction survey, make the data analysis and accordingly report to the GM/DGM to maintain high level of customer satisfaction
• Develop and maintain the official website of CTC and increase traffic on the website by various digital marketing tools
• Work closely with marketing agencies to implement CTC marketing plans in a cost effective way
• Comply with the company QMS requirements

Job Requirements
Qualifications

• Bachelor degree
• Marketing specialization would be preferable

Experience

• Min 3 years for FMCG sectors

Knowledge & Skills

• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction
• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media
• Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models, etc.
• Market Knowledge - Knowledge of target customer, industry, territory, etc.
• Language - Proficient in English language (Verbal and written), Arabic and Hindi would be an added advantag
• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times
• Coordination - Adjusting actions in relation to others' actions

Marketing Executive -
Job Summary
The Marketing Executive will play a key role in supporting the execution and management of both
online and offline marketing initiatives. Working closely with the Marketing Manager, this role will be
responsible for coordinating campaigns, managing agencies, overseeing operational marketing
activities, and ensuring timely reporting and presentation preparation for senior management. The
ideal candidate is detail-oriented, proactive, and highly organized, with a passion for marketing
execution and campaign performance.
Key Responsibilities
1. Campaign Management (Online & Offline)

• Plan, execute, and monitor marketing campaigns across digital platforms (social media, Google

Ads, email marketing, etc.) and offline channels (events, print media, outdoor advertising).

• Coordinate with internal teams and agencies to ensure campaigns are delivered on time, within

budget, and aligned with brand objectives.

• Assist in the development of creative briefs and follow up on campaign execution with design and

media partners.

• Track and analyze campaign performance to identify insights and areas for improvement.

2. Marketing Operations

• Oversee the day-to-day execution of marketing activities, ensuring all campaigns, deliverables,

and operational processes run smoothly and efficiently.

• Coordinate with internal teams and external vendors to manage timelines, budgets, and quality

standards for all marketing initiatives.

• Handle logistical aspects of marketing execution, including procurement, approvals, and vendor

follow-ups to ensure timely delivery of all marketing-related projects.

• Supervise the implementation of campaign assets across physical and digital touchpoints to

ensure brand consistency and accuracy.

• Support in organizing events, activations, sponsorships, and brand collaborations, handling the

operational and administrative side of execution.

• Ensure marketing initiatives are properly documented, tracked, and reported, maintaining an

organized system for project management and follow-ups.

• Contribute to the optimization of internal workflows and propose improvements to enhance

marketing efficiency and coordination.
3. Agency & Vendor Coordination

• Act as the main point of contact for marketing and creative agencies, ensuring clear

communication and efficient task management.

• Manage quotes, purchase requests, and approvals for marketing-related suppliers and vendors.
• Ensure all agency deliverables meet quality standards, deadlines, and brand guidelines.

4. Reporting & Performance Analysis

• Prepare campaign performance reports and summarize key insights for internal review.
• Support in tracking KPIs for ongoing marketing initiatives, including digital engagement, lead

generation, and ROI metrics.

• Consolidate data from multiple sources into clear, visually appealing presentations.

5. Executive Support & Collaboration

• Work closely with the Marketing Manager to develop and prepare high-level presentations for

senior management and group leadership.

• Contribute ideas for strategic marketing plans and assist in implementing new initiatives.
• Handle day-to-day operational tasks to support the smooth execution of the marketing

department's agenda.
Qualifications & Skills

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-4 years of experience in marketing, preferably in a fast-paced corporate or agency environment.
• Strong understanding of both digital and traditional marketing channels.
• Excellent project management and multitasking abilities.
• Proficient in Microsoft Office Suite (especially PowerPoint and Excel); knowledge of design or

analytics tools is a plus.

• Strong communication, interpersonal, and organizational skills.
• Attention to detail with the ability to manage multiple projects simultaneously.

Key Attributes

• Highly organized and proactive, with a "can-do" attitude.
• Comfortable working in a collaborative environment and taking initiative.
• Strong ownership mindset - ensures tasks are completed to the highest standard.
• Thrives under direct mentorship and close coordination with senior management.

Skills Required