Ice Cream Brand Manager

Casablanca, Casablanca-Settat, Morocco, Morocco

Job Description

Company Profile: At Unilever you are more than your job title, you are part of the world's most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann's and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry's, The Dollar Shave Club and Surf. Be part of the most successful purpose-led business in the world. Have the opportunity to see the true impact that you're having in the work you do - every small thing counts.

Job Scope:

Identifying & leading the implementation of Portfolio and channel Strategy to build/grow IC business in Morocco. Responsible for leading and implementing all marketing activities to create demand and build penetration for our key brands. Build a sustainable business model for the division and ensure frequent review with the relevant stakeholder to take the corrective actions when needed from top to bottom line. Deliver the category strategy and execution plan for driving growth and profitability for the category.

Roles & Responsibilities

You will work with a cross functional team of Customer Development, Finance, Supply Chain, R&D, Media amongst others. Create and execute category/brand strategy along with key priorities and jobs to be done Define the Annual Operating Plan (IOP) and deliver the same via monthly and quarterly plans Develop the innovation / renovation plan for the business Drive and deliver excellent implementation of ATL, BTL, and digital plans Create and deploy the customer and channel strategy Own A&P and drive the right choices to maximize return on investment Has the ability to judges the creative submissions from the agencies and evaluates effectiveness o timely roll out of innovation mixes, responsible for launch planning, implementation, and evaluation of the innovation mix Responsible of brand management in terms of intervening when issues occur on stocks, sales etc. in work with customer development and customer marketing team to address issues, set action plans and follow up on implementation Key Competencies & Skills

Key Competencies & Skills:

This role is for you if you want to step up in your career, learn new skill sets and take on a strong frontline challenge with the ability to make a difference. We are looking for someone with - At least 5 years' experience in a similar profile Passion for high performance with demonstrable results and personal impact High bias for action, ability to find creative solutions to problems Excellent consumer and customer centricity Strong Interpersonal skills and Strong stakeholder management skills, ability to influence and drive the agenda. Result: deliver through different teams and partners. Curious and ambitious with a strong drive to create an impact An entrepreneur and a business savvy, hungry for growth with strong business & finance acumen Has a good balance between a strong muscle and a strong brain, i.e strategic and choiceful meanwhile a strong execution machine, can strike the right balance between short term results and long-term business building for the future. Strong project management either on innovations launches or deployment. Digital experience is a must. Sales experience is a big asset

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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Job Detail

  • Job Id
    JD1489382
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Casablanca, Casablanca-Settat, Morocco, Morocco
  • Education
    Not mentioned