Dcom Category Strategy & Innovation Lead Nutrition & Ice Cream
Dubai, United Arab Emirates
Job Description
Context & Main Purpose of Job
1.Responsible for in-year financial planning, channel tactics etc. for IC and Nutrition categories
2. Ensures focus on dCom strategy is delivering category and brand-level ambition & KPIs
3. Lead TTS, pricing and promo harmonization across the BU.
4. Lead key competitor analysis in the region; input into the S&OP process inc. forecasting
5. Accountable for sell in to trade for D4C innovation or manage x-country internal JBP (like CCD) to manage TMI...
6. Responsible for driving the innovation agenda to across product portfolio in line with Design4Channel requirements e.g., item level profitability, optimizing pack/price architecture etc.
7. Including Core Profitable Portfolio expansion & optimization for local priority Customers Across, develop/lead execution of core assortment [i.e., core expansion, profitable bundles, gifting, etc.] aimed at driving top line growth, enhancing consumer experience & operating efficiency and/or profitability
8. Leads Digital Net Revenue Management to optimize pack/price architecture 9. Identify Design for Dcom relevant portfolio opportunities and drive the networks to land them locally
10. Ensures focus on dCom strategy is delivering category and brand-level ambition & KPIs
Key Responsibilities / Focus Areas
1. Defines Category Strategy for the BU adapting the Nutrition & Ice-cream Category Strategy specific to dCom channels
2. Identifies priorities by customer and channel for the IC, & Nutrition categories, aligned to the BG Category Strategy. Drive channel specific action plans with our key retailers
3. Financial Delivery & P&L lead - achieve/exceed quarterly and annual revenue and profit targets, for both established and new items, and overall channel targets
4. P&L forecast & delivery (TO, GM and PBO)
5. 1Yr. and 3Yr. Strategy and forecast by channel and categories
6. Unlocks demand generation through activating right content + traffic levers (and new ways into commerce) & campaign planning and execution, in partnership with Media, DMCH and CS&P.
7. Supports DMCH and Country dCom CBD for dCom marketing requirements for all campaigns
8. Performance Marketing - lead adoption of holistic and iterative performance marketing plans, connecting brand, media and optimizing budgets across channels/tactics/brands based on KPIs
9. Measurement & Optimization - build business goals, develop the digital learning plan, set dCom goals, measurement, and data visualization plans, collaborating with Media, the DMCH and brand
10. Development and OTIF delivery of Customer JBPs; supporting negotiations with CBD as needed
11. Lead the required transformation with support functions Supply, R&D, etc.) to unlock the full potential of dCom, and ensure optimal resourcing allocation to execute the BG Strategy in the BU
12. Promotion/site merchandising - create an unparalleled shopping experience supporting the DMCH to optimize digital shelf and brand performance by leveraging analytic tools and techniques to understand content performance. 13. Lead NRM for dCom in the BU to define pack/price architecture opportunities & optimize ongoing in line with the BG Cat. Strategy e.g., new demand spaces, premiumization etc.
14. Deliver an evolving Digital Commerce-ready Portfolio as a beacon of growth while increasing Unilever and Retailer Profitability
15. Design for dCom recommendations/solutions back to the larger marketing organization
16. Drive the Innovation networks to land Dcom specific or D4E innovations: responsible for the 360 degree launch strategy and support for these innovations 17. Digital Commerce capability/training plans for the brand teams
18. Deliver innovation through strategy into action, demonstrating deep consumer insight, whilst owning funnel management for dCom Inc. SC network and RTM.
KPI's and Dimensions
1. Market Share Improvement (Business Winning %)
2. Share of Search Improvement (where capability available)
3. ROMI improvement
4. MSI Improvement
5. Familiar with: Shopper Insights / Trade Margin 1. D4C Innovation OTIF 2. GM Improvement 3. P&L Delivery (TO & GM) 4. OTIF Customer JPB delivery
Key Interfaces
1. BU dCom lead in scaling & execution of the BU's dCom Category Strategy for IC and Nutrition
2. BU brand, managing day-to-day operations and OTIF execution of campaigns, Strategies etc.
3. Country dCom CS&Ps and CBDs, ensuring OTIF and successful execution of JBPs
4. IC, Nutrition Strategy, marketing, and dCom teams to align on the BU specific Channel Strategy
5. BU dCom Data & Analytics leads to support the performance management and financial delivery, and identify critical mix management interventions driving insight to action
6. BU dCom NBD lead to support on Cat. specific interventions/capabilities to win in new models
7. DMCH to ensure that Content is being delivered OTIF and optimized to maximize conversion
8. BU Media leads, specific to investment prioritization for media plans to achieve KPIs
9. BU dCom lead in scaling & execution of the BU's dCom portfolio strategies 10. BU brand teams, managing day-to-day operations and designing tailored future-fit dCom solutions
11. Country dCom CS&Ps and CBDs, ensuring OTIF and successful execution of our D4C dCom portfolio
12. BU Media leads, specific to portfolio prioritization for media plans to achieve holistic revenue ambitions
13. Coordinate with Dcom Supply Chain (global/local), R&D & Quality teams to bring in D4E innovations
14. BG strategy, marketing, and eCommerce teams to identify key channel launch projects to ensure the goto-market eCommerce strategy is executed with excellence
Skills
1. Channels (Mastery Level) a. Digital Commerce Economic Models b. Digital Commerce Fulfilment Models c. Driving Visibility (Share of Search, Emerchandising) d. Design for Channel
2. Digital Commerce (Mastery Level) a. Understanding the dCom Landscape b. Designing a Channel-Fit Portfolio c. Developing Content that Converts d. Creating and Capturing Demand e. Enabling Brilliant Execution
3. Innovative Thinking (Mastery Level)
4. Customer Relationships (Fluency Level)
5. Data Literacy (Fluency Level)
6. Commercial Strategy & Business Acumen (Fluency Level) 7. Arabic Fluency is a bonus
Standards of Leadership
Business Acumen
Passion for High Performance
Personal Mastery
Leading in a Digital World: Personal Mastery
Leading in a Digital World: Agility
Leading in a Digital World: Consumer Love Leading in a Digital World: Talent Catalyst
Relevant Experiences 1. Bachelor's Degree in marketing or related field
2. A minimum of 3-5 years of experience across category strategy, innovation, with channel experience exclusive to dCom preferred
3. Prior experience in the Foods, Ice cream categories is preferred
4. Strong business and analytical acumen; commercial experience i.e., Customer negotiations preferred.
5. Ability to lead a cross functional teams to deliver complex initiatives/projects 6. Proven track record of growing online sales and marketing through managing product assortment, enhanced content, media and product ratings and reviews on online retailer
7. Knowledge of technical setup activities for dCom platforms
8. D4E Marketing development
You will ideally have demonstrable experience of:
1. High influencing skills, be tenacious and driven first, proven experience in selling-in innovations to Customers and successfully executing these OTIF.
2. Digital Commerce business management eRetail operational experience including key pureplay & omnichannel retailers like Amazon, Target & Walmart (i.e., portfolio management, traffic/conversion optimization, & strategy maintenance via P&L-based decision making).
3. Performance Marketing awareness of lower funnel modelling along with media budgeting for sufficiency to achieve holistic revenue ambitions.
4. Transferring strategy into execution ideally has experience in a Customer Development or Marketing role, with proven ability to project manage and influence multiple stakeholders.
5. Driving innovation Identifying breakthrough opportunities, involvement in business case development, and shaping a test and learn culture.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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Job Detail
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Job IdJD1463289
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned