Job Description

Job Title DCom Category Strategy & Innovation Lead Nutrition & Ice-cream

Description

Context & Main Purpose of Job 1.Responsible for in-year financial planning, channel tactics etc. for IC and Nutrition categories2. Ensures focus on dCom strategy is delivering category and brand-level ambition & KPIs3. Lead TTS, pricing and promo harmonization across the BU.4. Lead key competitor analysis in the region input into the S&OP process inc. forecasting5. Accountable for sell in to trade for D4C innovation or manage x-country internal JBP (like CCD) to manage TMI...6. Responsible for driving the innovation agenda to across product portfolio in line with Design4Channel requirements e.g., item level profitability, optimizing pack/price architecture etc.7. Including Core Profitable Portfolio expansion & optimization for local priority Customers Across, develop/lead execution of core assortment (i.e., core expansion, profitable bundles, gifting, etc.) aimed at driving top line growth, enhancing consumer experience & operating efficiency and/or profitability8. Leads Digital Net Revenue Management to optimize pack/price architecture 9. Identify Design for Dcom relevant portfolio opportunities and drive the networks to land them locally10. Ensures focus on dCom strategy is delivering category and brand-level ambition & KPIsKey Responsibilities / Focus Areas1. Defines Category Strategy for the BU adapting the Nutrition & Ice-cream Category Strategy specific to dCom channels2. Identifies priorities by customer and channel for the IC, & Nutrition categories, aligned to the BG Category Strategy. Drive channel specific action plans with our key retailers3. Financial Delivery & P&L lead - achieve/exceed quarterly and annual revenue and profit targets, for both established and new items, and overall channel targets4. P&L forecast & delivery (TO, GM and PBO)5. 1Yr. and 3Yr. Strategy and forecast by channel and categories6. Unlocks demand generation through activating right content + traffic levers (and new ways into commerce) & campaign planning and execution, in partnership with Media, DMCH and CS&P.7. Supports DMCH and Country dCom CBD for dCom marketing requirements for all campaigns8. Performance Marketing - lead adoption of holistic and iterative performance marketing plans, connecting brand, media and optimizing budgets across channels/tactics/brands based on KPIs9. Measurement & Optimization - build business goals, develop the digital learning plan, set dCom goals, measurement, and data visualization plans, collaborating with Media, the DMCH and brand10. Development and OTIF delivery of Customer JBPs supporting negotiations with CBD as needed11. Lead the required transformation with support functions Supply, R&D, etc.) to unlock the full potential of dCom, and ensure optimal resourcing allocation to execute the BG Strategy in the BU12. Promotion/site merchandising - create an unparalleled shopping experience supporting the DMCH to optimize digital shelf and brand performance by leveraging analytic tools and techniques to understand content performance. 13. Lead NRM for dCom in the BU to define pack/price architecture opportunities & optimize ongoing in line with the BG Cat. Strategy e.g., new demand spaces, premiumization etc.14. Deliver an evolving Digital Commerce-ready Portfolio as a beacon of growth while increasing Unilever and Retailer Profitability15. Design for dCom recommendations/solutions back to the larger marketing organization16. Drive the Innovation networks to land Dcom specific or D4E innovations: responsible for the 360 degree launch strategy and support for these innovations 17. Digital Commerce capability/training plans for the brand teams18. Deliver innovation through strategy into action, demonstrating deep consumer insight, whilst owning funnel management for dCom Inc. SC network and RTM.KPI's and Dimensions 1. Market Share Improvement (Business Winning %)2. Share of Search Improvement (where capability available)3. ROMI improvement4. MSI Improvement5. Familiar with: Shopper Insights / Trade Margin 1. D4C Innovation OTIF 2. GM Improvement 3. P&L Delivery (TO & GM) 4. OTIF Customer JPB deliveryKey Interfaces 1. BU dCom lead in scaling & execution of the BU's dCom Category Strategy for IC and Nutrition2. BU brand, managing day-to-day operations and OTIF execution of campaigns, Strategies etc.3. Country dCom CS&Ps and CBDs, ensuring OTIF and successful execution of JBPs4. IC, Nutrition Strategy, marketing, and dCom teams to align on the BU specific Channel Strategy5. BU dCom Data & Analytics leads to support the performance management and financial delivery, and identify critical mix management interventions driving insight to action6. BU dCom NBD lead to support on Cat. specific interventions/capabilities to win in new models7. DMCH to ensure that Content is being delivered OTIF and optimized to maximize conversion8. BU Media leads, specific to investment prioritization for media plans to achieve KPIs9. BU dCom lead in scaling & execution of the BU's dCom portfolio strategies 10. BU brand teams, managing day-to-day operations and designing tailored future-fit dCom solutions11. Country dCom CS&Ps and CBDs, ensuring OTIF and successful execution of our D4C dCom portfolio12. BU Media leads, specific to portfolio prioritization for media plans to achieve holistic revenue ambitions13. Coordinate with Dcom Supply Chain (global/local), R&D & Quality teams to bring in D4E innovations14. BG strategy, marketing, and eCommerce teams to identify key channel launch projects to ensure the goto-market eCommerce strategy is executed with excellenceSkills1. Channels (Mastery Level) a. Digital Commerce Economic Models b. Digital Commerce Fulfilment Models c. Driving Visibility (Share of Search, Emerchandising) d. Design for Channel2. Digital Commerce (Mastery Level) a. Understanding the dCom Landscape b. Designing a Channel-Fit Portfolio c. Developing Content that Converts d. Creating and Capturing Demand e. Enabling Brilliant Execution3. Innovative Thinking (Mastery Level)4. Customer Relationships (Fluency Level)5. Data Literacy (Fluency Level)6. Commercial Strategy & Business Acumen (Fluency Level) 7. Arabic Fluency is a bonusStandards of LeadershipBusiness AcumenPassion for High PerformancePersonal MasteryLeading in a Digital World: Personal MasteryLeading in a Digital World: AgilityLeading in a Digital World: Consumer Love Leading in a Digital World: Talent CatalystRelevant Experiences 1. Bachelor's Degree in marketing or related field2. A minimum of 3-5 years of experience across category strategy, innovation, with channel experience exclusive to dCom preferred3. Prior experience in the Foods, Ice cream categories is preferred4. Strong business and analytical acumen commercial experience i.e., Customer negotiations preferred.5. Ability to lead a cross functional teams to deliver complex initiatives/projects 6. Proven track record of growing online sales and marketing through managing product assortment, enhanced content, media and product ratings and reviews on online retailer7. Knowledge of technical setup activities for dCom platforms8. D4E Marketing developmentYou will ideally have demonstrable experience of:1. High influencing skills, be tenacious and driven first, proven experience in selling-in innovations to Customers and successfully executing these OTIF.2. Digital Commerce business management eRetail operational experience including key pureplay & omnichannel retailers like Amazon, Target & Walmart (i.e., portfolio management, traffic/conversion optimization, & strategy maintenance via P&L-based decision making).3. Performance Marketing awareness of lower funnel modelling along with media budgeting for sufficiency to achieve holistic revenue ambitions.4. Transferring strategy into execution ideally has experience in a Customer Development or Marketing role, with proven ability to project manage and influence multiple stakeholders.5. Driving innovation Identifying breakthrough opportunities, involvement in business case development, and shaping a test and learn culture.Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

You have applied correctly

A message has been sent to the employer, you are going to receive the reply soon. Good luck!

You have applied correctly

The request has been sent correctly. However, we have seen that your resume is incomplete. We highly recommend you to fill it to let the employer know you. These are the fields you have empty: