Head of Marketing | Blue | Dubai

Overview of the role

The Head of Marketing will be responsible to supervise the development & execution of Marketing strategies & plans for the Blue brand with an objective to drive strong brand image, KPISs, establish our positioning as market leaders in the category.

What you will do

Marketing Strategy:

Develop the integrated regional marketing strategy & implementation roadmap of BLUE including but not limited to product launches, communication campaigns for both corporate & tactical.

• Drive brand awareness, consideration, and relevance amongst the target audiences.
• Drive market share growth through development of brand equity and improved customer loyalty
• Monitoring of consumer behaviours, market trends, demographics, competitor activities

Activation & Campaigns:

• Manage and coordinate external agency partners
• Lead, activate and execute consumer communications across integrated communications\xe2\x80\x99 channels
• Coordinate with the digital team to ensure pure integration on strategy implementations & campaigns.
• Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement
• Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement)
• Ensure pure integration of campaign with relevant local insights\xe2\x80\x99 implementation in various countries.

Customer Experience:

• Support delivery of exemplary Customer Experience across all brand touchpoints
• Improving Customer Experience in retail sales spaces and workshops by implementing a branding strategy that is consistent throughout the POS.

Team Management:

• Drive a talent development system that creates marketing professionals who are recruited correctly, developed, coached, and engaged through performance management, learning, development, and succession planning.
• Lead a lean and effective Marketing structure & team
• Drive performance of Marketing team through measurable KPIs
• Ensure 100% compliance with Standard Operating Procedures
• Drive Al-Futtaim Values in workplace

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