Head Of Marketing
Dubai, United Arab Emirates
Job Description
Who we are The Beauty Makers Team works together to ensure their brand's success with the help of Operations, e-commerce, marketing, brand curation and brand creation teams. Our Vision
To be the reference in beauty brand creation for the Middle East with Global potential, playing in the clean beauty space in a strategic customer-centric and passionate way
Our Mission
Create equity and values by striving to offer innovation in beauty, bringing ideas to life with a forward-thinking approach. What you'll be doing As Head of Marketing for The Beauty Makers, you will be responsible for setting up the brand's strategy to build brand sustainability and the brand’s goals, objectives and budgets for the short and long term. You will be responsible for managing a team of marketers ensuring excellence of their marketing performance.
To be the reference in beauty brand creation for the Middle East with Global potential, playing in the clean beauty space in a strategic customer-centric and passionate way
Our Mission
Create equity and values by striving to offer innovation in beauty, bringing ideas to life with a forward-thinking approach. What you'll be doing As Head of Marketing for The Beauty Makers, you will be responsible for setting up the brand's strategy to build brand sustainability and the brand’s goals, objectives and budgets for the short and long term. You will be responsible for managing a team of marketers ensuring excellence of their marketing performance.
- Define the brand strategy across 3 concepts and manage the full P&L for marketing
- Define the marketing budget by market/store, online/offline
- Define and oversee the development of the corporate brand guidelines and ensure alignment with the brand strategy on branding, advertising visuals, brochures, packaging, collaterals and digital assets
- Define the regional marketing action plan & adapt tools per store (Direct Marketing, PR, Media, Digital) and sign off the local action plans and tools development
- Define the CRM strategies
- Supervise retail marketing (acquiring customer knowledge, and action plan to improve customer acquisition, retention, satisfaction, sales, and service)
- Monitor regional brand performance and define marketing KPIs
- Manage the Own Concepts marketing team
- Manage all VM initiatives across all 3 brand concepts
- Working closely with the Head of TBM to realise the vision of the overall group concepts
- Minimum 10+ years of relevant marketing/digital marketing experience with Global brands in beauty, retail, FMCG, brand development, and retail marketing, ideally for multiple networks and multiple markets
- A passion for innovation and brand development, ability to think out of the box creatively
- Ability to collaborate with leadership teams and build strong relationships cross-functionally with commercial, operations etc
- Creative skills and branding are key
- University degree- Ideally holding an MBA: In retail/Brand/Marketing management
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Job Detail
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Job IdJD1422587
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned