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Key Job Responsibilities
The Assistant Brand Manager will support with various duties, which may include but not limited to:
Executive-Level Project Coordination and Planning:

• Collaborate with senior project managers to develop, maintain, and execute high-level project plans, timelines, and schedules.
• Oversee project milestones to ensure they align with strategic goals and are completed within set deadlines.
• Coordinate with cross-functional teams (creative, digital, content) and external vendors or agencies on high-visibility projects.

Executive Support for Group CMO:

• Serve as the primary point of contact for the GCMO and key MarCom projects and initiatives, managing complex schedules, high-priority meetings, and executive correspondence.
• Develop briefing materials for the GCMO, including strategic agendas, key insights, and project updates.
• Coordinate executive communications, oversee follow-ups, and ensure the GCMO's priorities are managed effectively.
• Assist in preparing high-level presentations, reports, and materials for executive meetings and board
• presentations.
• Track the GCMO's strategic priorities and action items, ensuring timely completion and alignment with
• company objectives.
• Handle confidential and sensitive information with discretion.

Budget, Project and Resource Management:

• Monitor budgets for key projects and the loyalty program, providing regular updates to the GCMO and project managers on budget adherence and risks.
• Oversee resource allocation for high-priority projects, including staffing, materials, and vendor management.
• Support in sourcing vendors and managing procurement paperwork.
• Facilitate the approval process for invoices, purchase orders, and other financial documentation.
• Develop detailed project plans, timelines, and budgets.
• Ensure timely delivery of campaign assets and monitor post-launch performance.

Executive Communication and Stakeholder Management:

• Act as a liaison between the GCMO, project teams, and stakeholders, ensuring clear communication and alignment on project objectives and updates.
• Organize and facilitate meetings, track action items, and coordinate follow-ups with stakeholders.

Documentation and Reporting:

• Oversee the maintenance of accurate and up-to-date project documentation, including high-level briefs, schedules, budgets, and reports.
• Develop and deliver executive project reports and presentations, communicating progress, challenges, and key performance metrics.
• Contribute to lessons learned and best practices documentation to support continuous improvement.

Quality Assurance and Compliance:

• Ensure all high-visibility project and loyalty program deliverables meet brand standards, quality guidelines, and legal compliance.
• Conduct quality assurance reviews on campaign materials and loyalty program communications.
• Proactively identify and resolve issues affecting project quality or timelines, providing recommendations to GCMO.

Marketing, Event & Communications Support:

• Assist in planning, coordinating, and executing all marketing and communications initiatives.
• Monitor and ensure alignment with brand guidelines across campaigns, platforms, and assets.
• Draft, edit, and manage content for internal and external communications, including press releases, newsletters, media kits, executive memos, speeches, and presentations.
• Track campaign performance, analyze metrics, and prepare reports for review.
• Assist in organizing internal and external events, product launches, or brand activations.
• Coordinate logistics, vendor management, and post-event analysis.
• Support internal communications campaigns aimed at enhancing employee engagement and brand culture.
• Coordinate recognition programs, surveys, or awareness initiatives tied to marketing.

Marketing Campaign Development:

• Contribute to the planning and execution of multi-channel marketing campaigns, including digital, social media, email, and in-store promotions.
• Coordinate with creative teams to develop compelling visuals, copy, and content that resonates with target audiences.
• Monitor and assess campaign performance, reporting on KPIs and suggesting adjustments to optimize results.

Loyalty Program & Benefits Support:

• Support the development, implementation and launch of the company's loyalty program.
• Liaise with partners, tech vendors, internal teams and external agencies to manage reward mechanisms, user engagement, platform performance, and ensure timely and successful execution.
• Monitor the effectiveness of the loyalty program and benefits initiatives, providing regular updates and recommendations for improvement.
• Oversee communication strategy related to customer benefits and engagement.

Creative Coordination:

• Manage the creative production process, including briefs, timelines, reviews, and approvals.
• Collaborate closely with graphic designers, copywriters, and content creators.
• Ensure all creative output supports brand strategy and campaign goals.
• Organize and maintain an up-to-date digital asset library.

Trend & Competitive Monitoring:

• Stay updated on industry trends, competitor campaigns, and consumer insights.
• Share regular updates and intelligence to inform strategy.

Digital Marketing & Campaigning:

• Support the creation and execution of digital marketing campaigns across social media, email, website, and other digital platforms.
• Collaborate with the digital marketing teams to create high-quality engaging content tailored to each platform, optimize campaigns, and monitor performance metrics.
• Analyze digital campaign results to optimize reach, providing insights and recommendations for future improvement.

Brand Performance Analysis & Reporting:

• Monitor key brand metrics, such as market share, brand awareness, and consumer sentiment, to evaluate brand performance.
• Prepare regular reports on marketing activities, PR impact, campaign performance, and event success, providing actionable insights.
• Conduct competitor analysis to assess market positioning and identify areas for differentiation.

Special Projects & Ad Hoc Support:

• Provide project management support for new strategic initiatives driven by the GCMO, such as rebradning efforts, event planning, or internal training programs.
• Contribute ideas and insights for continuous improvement within the MarCom department, supporting a culture of innovation and excellence.

Education Qualification, Work Experience & Skills

• Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree or additional certifications in Project Management (e.g., PMP) is advantageous.
• 4 - 7 years of experience in marketing, PR, or project management role within a corporate or agency setting. Experience in loyalty programs or CRM systems is preferred.
• Strong understanding of brand positioning, consumer behavior, and market research.
• Excellent written and verbal communication and interpersonal skills, with attention to detail and with the ability to work effectively with internal and external stakeholders.
• Familiarity with digital marketing channels and tools (e.g., social media platforms, email marketing software, analytics tools).
• Organizational and time management skills with the ability to handle multiple projects simultaneously.

Skills:

• Strategic Thinking With Strong Execution Skills: A deep understanding of marketing, loyalty program, market trends and best practices. Ability to identify opportunities, and contribute to long-term brand strategy.
• Digital & Social Media Expertise: Knowledge of social media platforms, digital advertising, and content marketing strategies.
• Project Management: Strong organizational skills to coordinate campaigns, events, and multiple projects on time and within budget.

About Us: One of the largest business conglomerates in the UAE, the Galadari Brothers Group is driven by ambition, values and boundless experience, engaging in new ventures and maintaining its position as a significant business market player that channels over 40 world-renowned brands and over 5,500 employees from 30 different nationalities. For more than 50 years, Galadari Brothers Group has been leading business sectors such as Heavy Equipment, Automobiles, Food & Beverages, Media, Industrial Construction, Real Estate and Hospitality & Travel.
About the Team: Galadari Brothers Corporate office operates as the central hub for all executive decision making and facilitation to its subsidiary companies. It helps in driving both strategic and tactical objectives for the Group and provides a Centre of Excellence (COE) perspective to the stakeholders. It works closely with the Business Unit leadership and assists in business continuity and expansion activities, required for our sustained growth. It is currently headquartered in Dubai, UAE and is the liaison point for its worldwide presence.