Job Description

Position: Senior Executive / Assistant Manager - Digital Marketing
Job Location: Dubai
Candiate Location: UAE
Industry - Luxury Retail Fashion
Nationality - Filipino
Key Responsibilities:

• Strategy & Planning o Develop and implement digital marketing strategies aligned with the luxury brand's positioning and business objectives.
• Manage annual and monthly digital marketing calendars, ensuring alignment with product launches, campaigns, and key retail events.
• Performance Marketing o Oversee paid campaigns across Google, Meta, TikTok, and other relevant platforms to maximize ROI.
• Monitor KPIs including CTR, CPC, conversions, and ROAS, and optimize campaigns accordingly.
• Content & Social Media Management.
• Manage content creation for social media platforms, ensuring it reflects luxury standards and engages high-net-worth customers.
• Collaborate with creative and PR teams to execute brand campaigns digitally.
• Ensure a consistent tone, voice, and visual identity across all digital channels.
• CRM & Customer Engagement
• Drive personalized campaigns using CRM tools to enhance clienteling and retention.
• Leverage customer data insights to design targeted digital activations.
• E-commerce & Website Management
• Oversee digital merchandising, promotions, and website updates to ensure a premium customer journey.
• Optimize website SEO/SEM to improve visibility and online traffic.
• Analytics & Reporting
• Track and analyze campaign performance, social media engagement, and website traffic.
• Provide regular reports with actionable insights and recommendations.
• Collaboration
• Work closely with store operations, merchandising, PR, and external agencies to ensure integrated marketing campaigns.
• Maintain strong vendor/agency relationships for media buying, influencers, and content partnerships.

Key Requirements:

• Bachelor's degree in Marketing, Digital Media, or related field (Master's is a plus).
• Mandatory: Minimum 4-7 years of digital marketing experience in the luxury retail industry in Dubai.
• Strong understanding of the luxury consumer mindset and digital trends in the GCC region.
• Proven expertise in managing social media platforms, paid campaigns, SEO/SEM, and influencer collaborations.
• Hands-on experience with CRM platforms, Google Analytics, Meta Ads Manager, and other marketing automation tools.
• Excellent communication, presentation, and interpersonal skills.
• Creative mindset with an eye for detail and luxury aesthetics.
• Ability to manage multiple projects under tight deadlines.

Salary AED 10000 + Benefits as per UAE law

Skills Required