Job Description

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Position: Senior Executive / Assistant Manager - Digital Marketing Location: Dubai, UAE Industry: Luxury Retail (mandatory experience required) Reporting to: Marketing Manager / Head of Marketing
Role Overview:
We are seeking a highly motivated and creative Senior Executive / Assistant Manager - Digital Marketing with proven experience in the luxury retail industry in Dubai. The role is responsible for developing and executing digital marketing strategies to strengthen brand presence, drive customer engagement, and support revenue growth across all online channels.
Key Responsibilities:

Strategy & Planning
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Develop and implement digital marketing strategies aligned with the luxury brand's positioning and business objectives.
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Manage annual and monthly digital marketing calendars, ensuring alignment with product launches, campaigns, and key retail events.

Performance Marketing
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Oversee paid campaigns across Google, Meta, TikTok, and other relevant platforms to maximize ROI.
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Monitor KPIs including CTR, CPC, conversions, and ROAS, and optimize campaigns accordingly.

Content & Social Media Management
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Manage content creation for social media platforms, ensuring it reflects luxury standards and engages high-net-worth customers.
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Collaborate with creative and PR teams to execute brand campaigns digitally.
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Ensure a consistent tone, voice, and visual identity across all digital channels.

CRM & Customer Engagement
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Drive personalized campaigns using CRM tools to enhance clienteling and retention.
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Leverage customer data insights to design targeted digital activations.

E-commerce & Website Management
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Oversee digital merchandising, promotions, and website updates to ensure a premium customer journey.
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Optimize website SEO/SEM to improve visibility and online traffic.

Analytics & Reporting
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Track and analyze campaign performance, social media engagement, and website traffic.
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Provide regular reports with actionable insights and recommendations.

Collaboration
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Work closely with store operations, merchandising, PR, and external agencies to ensure integrated marketing campaigns.
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Maintain strong vendor/agency relationships for media buying, influencers, and content partnerships.
Key Requirements:

Bachelor's degree in Marketing, Digital Media, or related field (Master's is a plus).

Mandatory: Minimum 4-7 years of digital marketing experience in the luxury retail industry in Dubai.

Strong understanding of the luxury consumer mindset and digital trends in the GCC region.

Proven expertise in managing social media platforms, paid campaigns, SEO/SEM, and influencer collaborations.

Hands-on experience with CRM platforms, Google Analytics, Meta Ads Manager, and other marketing automation tools.

Excellent communication, presentation, and interpersonal skills.

Creative mindset with an eye for detail and luxury aesthetics.

Ability to manage multiple projects under tight deadlines.

Skills Required