Purpose or scope of the position: To manage online content and provide creative solutions to manage web traffic. To manage SEO of Carlton Downtown website while bringing revenue to the hotel. A Full-Time position based at Carlton Downtown Dubai \xc2\xb7 Performs other related tasks as assigned by management. \xc2\xb7 Complies with Carlton Downtown Dubai policies and procedures. Main Responsibilities: \xc2\xb7 Assist Marketing & PR Manager and the Corporate E-Commerce team in developing and increasing traffic through direct and semi-direct online channels that will improve the overall revenue for the property and other key financial and customer matrix \xc2\xb7 Assist Marketing & PR Manager and the Corporate E-Commerce team in evaluating the performance of our branded website and give suggestions for how to promote and improve the presence of the hotel on the web, with the intention of increasing number of bookings and keeping the website up to date \xc2\xb7 Monitor, implement and execute the active presence of the property on all Social Media tools to maximize the online exposure of the property \xc2\xb7 Monitor and develop e-newsletters pertaining to the property and maintain all online channels to be accurate and brand compliant according to company standards. \xc2\xb7 Conduct regular quality assurance audits on the hotel\xe2\x80\x99s descriptive content & images to ensure parity on all channels and integrity with brand website. \xc2\xb7 Identifying and evaluating new marketing opportunities to increase direct internet traffic as well as monitoring the online presence as well as rate position of immediate competitors Administration: Online image and text content update to make sure all online communication channels are up-to-date SKILLS Technical: \xc2\xb7 Search Engine Optimization \xc2\xb7 SEO Search Engine Advertising \xc2\xb7 SEA Search Engines Result \xc2\xb7 Social Media optimization \xc2\xb7 SMO activities in order to maximize visits \xc2\xb7 Regional and local online affiliate marketing partnerships development \xc2\xb7 Research and analyses on the latest online developments and market trends within the area \xc2\xb7 Knowledge of HTML and Photoshop a plus Knowledge & competencies: Understanding hotel operations
Effective communication Planning for business
Supervising operations
Teamwork
Adaptability
Customer Focus
Drive for Results Budget planning Personal qualities: Excellent verbal and written communication skills especially important for communicating technical matters To also perform other duties as per the instructions of Director of Sales & Marketing as requested. Job Type: Full-time Salary: From AED2,500.00 per month Experience:

• hospitality marketing executive: 1 year (Required)

Language:

• English (Required)