Job Description

The BFL Group is one of the world's leading off-price retailer of fashion and homeware. Based in United Arab Emirates, we serve over six markets across the Middle East and Europe. Our journey started when our unique off-price business model - Brands for Less - was introduced to Lebanon in 1996. Four years later, in the year 2000, we had a home in the UAE. Our goal is to delight customers and entice them back with the promise of exceptional pieces that excite - all at up to 80% off the original retail price for fashion designer brands. Our unique "Treasure Hunt" model ensures there is always something new to explore, desire and discover within our stores. Our customers walk out with new items every time they visit any of our stores. Location: Remotely Role Purpose The Senior E-commerce SEO Executive is responsible for coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. He/ she is liable for ensuring that content is search-engine friendly and optimized to increase our company's profitability. Responsibilities Develop and execute successful SEO strategies. Conduct keyword research to guide content teams. Review technical SEO issues and recommend fixes. Optimize website content, landing pages, and paid search copy. Direct off-page optimization projects (e.g. link-building). Collect data and report on traffic, rankings, and other SEO aspects. Keep abreast of SEO and integrated marketing trends. Qualifications Bachelor's degree in marketing, Digital marketing or related field. 3 years plus of experience in E-Commerce SEO role is a must. Proven experience as SEO Executive, SEM Manager, or similar role. Knowledge of standard and current SEO practices Knowledge of HTML/CSS. Experience with SEO reporting. Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends). Excellent communication skills. Strong organizational and leadership skills. Analytical mindset with numerical aptitude. Good knowledge of technical SEO, site architecture & On-page SEO. Knowledge of off-page SEO, link building & managing link-building agencies. Location: Remotely Job Type: Contract
Contract length: 12 months Salary: AED5,500.00 - AED7,500.00 per month