To lead and drive sustainable and profitable market share growth of adidas in the MENA region by continuously reviewing business expansion opportunities in current & new markets & driving sales excellence based on competitive insights.

Key Responsibilities:

Strategic Planning:

• Support in the identification and execution of MENA sales priorities and in creating aspirational long-term vision for EM Moonshot
• Continuously look for opportunities in new markets, create and execute strategic business plans in close collaboration with Finance, DTC & EM HUB, providing a consolidated category, channel and country level assessment, framework, and targets for MENA
• Ensure communication of a consistent narrative on the MENA Sales plan through the organization by securing alignment with Internal Comms and collaborating closely with EM & global teams
• Act as end-to-end internal consultant playing role of challenger and sparring partner for MENA & EM sales organization by providing the relevant local insights and data to support informed decision making.
• Drive standardization and harmonization of tools and sales processes and implementation of best practices in clusters.
• Drive future marketplace initiatives.
• Ensure high employee engagement at every level through effective motivation, coaching, training, and development of personnel in the team.

Strategic Execution & Project Management:

• Ability to support and drive significant initiatives and action plans (e.g. brand carve outs, capability roll-outs, sustainability projects, etc.)
• Support business case development for new initiatives and business models through to approval by relevant stakeholders
• Apply Global Project Management toolkit and approach ensuring consistency through MENA
• Provide ongoing communication and tracking of progress for priority projects to the Leadership Team and identified stakeholders, highlighting successes and interventions required and assessing ultimate impact and learning
• Lead, facilitate, manage and support specific cross-functional projects and change management as required

Consumer / Market Intelligence:

• Lead the delivery of Market Intelligence (MI) to deliver broad insights supporting high quality business decisions
• Feed into and utilize a led standardized insights toolkit approach across the market

Key Relationships:

Internal

• MENA Commercial, Finance & BD team
• EM Commercial & BD team
• Market Wholesale team
• Global Centre of Excellence (CoE)
• EM Brand & EM Finance teams

External

• Key partners & affiliates
• Market Intelligence providers, e.g., Euromonitor, MEA Business Group
• Strategic partners

Knowledge, Skills and Abilities:

• Strong strategic acting and high visionary thinking in addition to operational skills.
• Excellent communication skills including impactful presentation skills, influencing and negotiating and change management.
• Strong analytical skills and attention to detail
• Structured, organised with an entrepreneurial approach
• Fluency in English and local language of Market HQ
• Professional experience in the Middle East and wider Emerging Markets a distinctive advantage
• Mindset: Curious, questioning, agile, collaborative, pro-active and action orientated

Requisite Education and Experience / Minimum Qualifications:

• Minimum of 15 years\xe2\x80\x99 experience in the retail and trade marketing Industry, ideally in apparel/fashion/shoes or FMCG, with an operational background and working across different countries and cultures in the MENA region
• Advanced numeracy and literacy, with good IT skills (Word, Outlook, Excel, PowerPoint)

Adidas