& Summary A career in Brand and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You\xe2\x80\x99ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC\xe2\x80\x99s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.
Primary duties and responsibilities
Develop and execute comprehensive focused marketing strategies that align with overall business objectives to drive growth for tech consulting.
Identify and evaluate potential marketing opportunities to expand our reach and enhance our brand visibility.
Collaborate with cross-functional teams to define awareness goals and objectives.
Build and maintain strong relationships with key stakeholders, including regular communication and updates.
Work closely with Tech Consulting Marketing Lead to develop joint marketing plans, co-marketing campaigns, and sales enablement activities.
Collaborate with internal teams, alliance partners, and creative agencies to develop and execute integrated marketing campaigns.
Create compelling marketing collateral, including presentations, case studies, whitepapers, and website content.
Monitor and analyze market and competitor activities to identify opportunities and recommend strategic actions to increase market share.
Drive demand generation activities through effective marketing campaigns, including email marketing, webinars, events, and digital advertising.
Develop compelling content for various channels, such as blog posts, whitepapers, case studies, and social media.
Measure and report on the effectiveness of marketing programs and initiatives, including tracking key performance indicators (KPIs) and ROI.
Ideal candidates will have the following attributes Essential
Bachelor\'s degree in Marketing or a related field.
5+ years experience in Marketing field, professional services / technology companies advantageous
Excellent written and verbal communication skills.
Clear understanding of marketing principles and problem-solving approach
Strong analytical mindset and ability to interpret data and market research.
Strong project management skills and ability to prioritize multiple projects.
Familiarity with partner marketing tactics, funnel creation, lead generation and digital marketing tools, platforms, and techniques.
Desired
Fluent in English and Arabic
Previous experience in technology companies such as Microsoft, Salesforce, SAP, AWS, IBM
Education (if blank, degree and/or field of study not specified) Degrees/Field of Study required:
Degrees/Field of Study preferred:
Certifications (if blank, certifications not specified)
Required Skills
Optional Skills
Desired Languages (If blank, desired languages not specified)