Job Description

About the Role:

We are seeking a highly skilled Digital Marketing & Web Development Specialist to lead and execute multi-channel marketing strategies while also managing the performance, optimization, and development of our websites and digital assets.

This role blends creative marketing expertise with technical know-how and is ideal for a strategic thinker who can execute campaigns while optimizing platforms from the backend.

Key Responsibilities:

Digital Marketing

Develop and implement data-driven digital marketing strategies to drive online visibility and customer acquisition. Plan, execute, and optimize Google Ads and Meta (Facebook/Instagram) Ads campaigns. Manage email marketing campaigns including segmentation, A/B testing, and automation. Create and implement strategies for SEO (on-page, off-page, technical) and SEM (Google Ads, PPC). Handle content marketing, including blog writing, landing pages, and website copy. Manage and grow brand presence across social media platforms: Instagram, LinkedIn, Facebook, Tiktok, etc.

Web & Technical

Oversee and manage company websites, ensuring performance, speed, and SEO-friendliness. Lead web development tasks in PHP and Laravel - including troubleshooting, feature updates, and CMS maintenance. Ensure responsive, secure, and user-friendly website design with effective UX/UI. Manage e-commerce integration, performance tracking, and optimization for sales funnels. Set up and manage Google Analytics 4 (GA4), Tag Manager, and conversion tracking.

Content & Media

Collaborate with designers and copywriters to create cohesive content calendars. Write and edit blogs, product descriptions, and marketing content optimized for search and engagement. Shoot, edit, and publish short videos and motion graphics for ads and social channels.

Qualifications & Skills:

Bachelor's degree in Marketing, Computer Science, Digital Media, or related field. 3-5 years of proven experience in digital marketing and web development. Strong command of Google Ads, Facebook Ads Manager, Google Analytics, GA4, and Tag Manager. Solid experience with SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.). Proficient in Laravel, PHP, HTML/CSS, and MySQL. Experience with email marketing platforms (e.g., Mailchimp, Klaviyo). Excellent skills in content writing and blog creation. Video editing experience using Adobe Premiere, After Effects, or CapCut. Strong project management, reporting, and analytical skills. Fluent in English (Arabic is a plus).

Preferred Traits:

Detail-oriented, creative, and analytical Strong time-management and multitasking ability E-commerce marketing experience is a major advantage Familiar with UX tools like Figma or Adobe XD is a bonus

What We Offer:

Competitive salary + bonuses based on performance Creative freedom and leadership opportunities A fast-paced environment with real impact Supportive, innovative, and collaborative team culture

How to Apply:

If you have relevant experience please submit your resume, portfolio (including past campaigns/websites), and a short cover letter explaining why you're a great fit.

Job Type: Full-time

Pay: AED4,000.00 - AED4,500.00 per month

Expected Start Date: 20/06/2025