Develop and implement automotive-specific digital marketing strategies aligned with industry trends, customer behavior, and business goals to sustain a competitive advantage in the automotive market.
Collaborate with cross-functional teams to seamlessly integrate digital initiatives into comprehensive marketing plans.
Lead digital campaigns in line with departmental and organizational goals.
Manage all digital media channels, encompassing content management, social media, communication, videography, and photography content.
Use analytics tools to assess automotive digital campaign performance.
Stay updated on automotive industry trends, market dynamics, and competitor activities. Benchmark company online and social media channels for improved regional and local online presence. Introduce innovative digital trends.
Manage direct communication with TMC for local distributor online campaigns and other digital assets, enhancing the promotion of vehicles and CSR activities related to the brand.
Serve as the primary contact with agencies, offering recommendations on online platforms for media campaigns and marketing initiatives.
Ensure timely alignment of all channels with the latest news, offerings, reviews, and updates. Guarantee approved timelines for marketing launches, offers, and new product information.
Enhance AAM brand features in all media through the development of stories, news, and product/brand-related updates.
Manage media planning, strategize annual online campaigns, manage the budget, estimate outcomes, optimize ads, and implement audience retargeting strategies.
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Skills
Social media marketing
Content marketing
Analytics & Data Interpretation
Proficient in English
Strategic thinking
Customer delight
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Job Details
Job Location
Doha, Qatar
Job Role
Marketing and PR
Employment Status
Full time
Employment Type
Employee
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Preferred Candidate
Career Level
Mid Career
Years of Experience
Min: 6
Degree
Bachelor's degree
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