Job Description

Job Title:

Digital Marketing

Specialist - Travel & Tourism

Location: Abu Dhabi,

United Arab Emirates

Job Overview:

We are looking for a talented and motivated

Digital Marketing Specialist

to join our travel and tourism company.
The ideal candidate will be responsible for managing the company's digital presence, creating and executing online marketing strategies, and supporting business growth through digital channels.
This role requires both

technical skills

in website and content management, and

creative marketing ability

to attract and engage customers.

Key Responsibilities:

1. Website Development & Maintenance

Develop, design, and maintain the company's travel website. Update travel packages, promotions, and seasonal offers regularly. Ensure the website is

user-friendly

,

responsive

, and optimized for all devices. Integrate and manage booking systems and travel APIs (Amadeus, Sabre, etc.) if required.

2. Digital Marketing & Promotion

Plan and execute

digital marketing campaigns

across social media, search engines, and email. Manage and grow company pages on

Facebook, Instagram, TikTok, and LinkedIn

. Run and monitor

Google Ads

and

Meta Ads

to drive traffic and conversions. Work on

SEO (Search Engine Optimization)

to improve visibility on Google.

3. Content Creation

Design

banners, flyers, videos, and social media posts

using Canva or Adobe tools. Create engaging content for travel destinations, offers, and experiences. Write short articles, captions, and updates for marketing purposes.

4. Analytics & Reporting

Track performance of all digital platforms using

Google Analytics

and other tools. Prepare monthly reports showing website traffic, leads, and campaign results. Suggest improvements to increase online visibility and bookings.

5. Coordination & Team Support

Collaborate with the

sales, operations, and management team

to align marketing campaigns with business goals. Support in preparing promotional materials for travel fairs, exhibitions, and B2B presentations. Coordinate with travel partners, airlines, and hotels for joint promotions.

Required Skills & Qualifications:

Bachelor's degree or diploma in

Marketing, IT, or related field

. Minimum

3-5 years of experience

in digital marketing or website development. Knowledge of

WordPress, HTML, and CMS platforms

. Hands-on experience with

Google Ads, Meta Ads, and SEO tools

. Proficiency in

graphic design software

(Canva / Photoshop / Illustrator). Excellent communication skills in English (Arabic). Ability to work independently and manage multiple projects at once. Experience in the

Travel and Tourism industry

is highly preferred.

Salary & Benefits:

AED 3,000 per month

Visa, medical insurance, and benefits as per UAE Labour Law Working hours: 9:00 AM to 6:00 PM (Monday to Saturday)
Job Type: Full-time