Job Description

About the Role:

We are seeking a dynamic and results-driven Digital Marketing Specialist (B2C) with 2-3 years of experience specifically in tourism or travel-related products. The ideal candidate will be responsible for driving online customer engagement, lead generation, and brand visibility across digital channels.

Key Responsibilities:

Plan and execute digital marketing campaigns focused on lead generation and sales for B2C tourism products.
Manage and optimize performance on Google Ads, Meta (Facebook/Instagram), and other paid media platforms.
Oversee SEO and SEM strategies to boost website visibility and traffic.
Create and manage engaging content for social media, newsletters, blogs, and promotional campaigns.
Monitor campaign performance using tools like Google Analytics, Meta Business Suite, etc.
Collaborate with design and sales teams to align digital efforts with marketing goals.
Stay updated on the latest trends in digital marketing and the tourism industry
Analyze data and provide actionable insights and monthly performance reports.
Manage website updates and landing page performance through tools like WordPress or similar CMS platforms.

Requirements:

2-5 years of hands-on digital marketing experience in the tourism or travel industry (mandatory).
Proven track record of B2C lead generation and campaign success.
Strong command over digital tools like Google Analytics, Google Ads, Facebook Business Manager, Mailchimp, or similar.
Good understanding of customer journeys, conversion funnels, and tourism audience behavior.
Excellent communication, analytical, and project management skills.
Bachelor's degree in Marketing, Tourism, Business, or related field.

Preferred:

Familiarity with OTA platforms and online booking engines.
Experience in video marketing, influencer marketing, or affiliate campaigns.
Experience with international tourism markets (especially Europe, GCC, or Southeast Asia).
Job Type: Full-time

Pay: AED2,500.00 - AED5,000.00 per month