to drive user acquisition, conversion, and retention across multiple digital channels.
Responsibilities:
Develop and implement data-driven strategies for
mobile app marketing
, including
user acquisition campaigns
and
retention optimization
.
Plan and execute
affiliate marketing campaigns
using platforms such as
Collabstr, Upfluence, and Impact.com
.
Launch and manage paid advertising campaigns using
Google Ads (AdWords)
with a focus on ROI and conversion tracking.
Lead
influencer marketing campaigns
, identifying the right creators and managing partnerships to align with brand goals.
Conduct A/B testing and report on key performance indicators (KPIs) to refine campaigns.
Prepare and present
case studies
showing successful mobile app or digital campaign executions.
Track KPIs and generate performance reports with actionable recommendations.
Qualifications:
Proven experience in digital marketing with a focus on performance and growth.
Strong hands-on knowledge of Google AdWords, affiliate platforms (Collabstr, Upfluence, Impact.com), and influencer tools.
Experience creating or analyzing