Job Description

Position Summary:

We are looking for a highly skilled and results-driven

Digital Marketing & Lead Generation Specialist

with a strong background in real estate to manage and optimize all digital channels for lead generation. This role is ideal for a candidate with at least

5 years of experience in digital marketing within the real estate sector

, who is well-versed in social media platforms, marketing automation tools, CRM systems, and database management.

Key Responsibilities:

Plan, execute, and manage

paid and organic campaigns

across Meta (Facebook/Instagram), TikTok, Snapchat, and LinkedIn to generate high-quality leads Take full ownership of

lead generation strategy

across all digital channels, ensuring consistent lead flow for the sales team Manage and optimize

email and SMS marketing campaigns

using Brevo (formerly Sendinblue) and other relevant tools Oversee and maintain the

company website

, ensuring content is up-to-date, SEO-optimized, and integrated with lead capture forms and analytics Monitor, analyze, and report performance metrics to evaluate and improve campaign effectiveness Maintain and update lead databases with accuracy using

Excel, SQL, and CRM systems

(data entry, import/export, segmentation, cleanup) Manage and troubleshoot

marketing integrations, landing pages, lead forms

, and

web-to-CRM workflows

with strong technical proficiency Collaborate with sales, marketing, and creative teams to align messaging, content, and strategy Analyze data and generate reports to guide digital marketing decisions and improve conversion rates Stay current with

platform updates

,

real estate marketing trends

, and

best practices

Qualifications:

Minimum of

5 years of digital marketing experience

in the

real estate industry

Proven expertise in running paid campaigns on

Meta, TikTok, Snapchat, and LinkedIn

Hands-on experience with

Brevo

for

email and SMS marketing

Proficient in managing and updating

company websites

(preferably on CMS platforms like WordPress or Wix) Strong command of

Excel and Google Sheets

, including advanced functions for filtering, merging, pivot tables, and formatting

SQL/database experience

, with the ability to perform queries, data analysis, and exports for campaign targeting and performance tracking Familiar with

data processing

, file conversions, and importing/exporting datasets across tools Technically capable with understanding of

APIs, integrations, and third-party tools

Strong

organizational and time management skills

Ability to

work independently

and manage multiple projects

Fluent in English

; Arabic is a plus

Preferred Tools & Platforms:

Meta Ads Manager LinkedIn Campaign Manager TikTok for Business Snapchat Ads Brevo (Sendinblue) Google Analytics WordPress or similar CMS platforms Excel & Google Sheets SQL CRM Systems (HubSpot, Zoho, Salesforce, etc.)
Job Type: Full-time