Job Description

About King's Business School:

King's Business School is committed to shaping future leaders by offering high-quality education and cultivating a culture of innovation and excellence. We are looking for a seasoned

Digital Marketing Expert

to join our team and play a key role in strengthening our brand presence and digital outreach in a highly competitive environment.

Job Summary:

The Digital Marketing Expert will be responsible for developing, executing, and optimising comprehensive digital marketing strategies that align with the institution's objectives. The ideal candidate will bring at least

5 years of progressive experience

in digital marketing, particularly within

highly competitive industries

, and must have

prior UAE work experience

. The role demands a self-driven individual capable of working independently to deliver impactful campaigns.

Key Responsibilities:

Develop and implement end-to-end digital marketing strategies to enhance brand visibility and lead generation. Manage and optimise digital channels including SEO/SEM, social media, email marketing, content marketing, and paid media. Analyse and report on performance metrics to evaluate campaign effectiveness and identify areas for improvement. Collaborate with internal stakeholders to align digital marketing efforts with institutional goals and branding guidelines. Design and execute innovative marketing campaigns that effectively communicate the institution's value proposition. Stay updated with the latest digital trends, technologies, and best practices to maintain a competitive edge. Oversee the institution's website, ensuring content is accurate, engaging, and optimised for search engines. Manage external vendors and digital platforms where necessary to support marketing activities.

Requirements:

Minimum of 5 years of progressive experience in digital marketing. Proven track record in managing brand growth and digital strategy in a highly competitive sector. Mandatory

UAE work experience

. Strong command of digital marketing tools and platforms (Google Analytics, Meta Ads, HubSpot, etc.). Ability to independently conceptualise, design, and execute campaigns with minimal supervision. Exceptional written and verbal communication skills in English. A creative mindset with strong analytical and problem-solving skills. Experience in higher education marketing is a

plus

.

Education:

Bachelor's degree in Marketing, Digital Media, Communications, or a related field.

What We Offer:

A dynamic and supportive work environment within a reputable educational institution. Opportunities for professional growth and development. Competitive salary package aligned with experience and qualifications.
Job Types: Full-time, Permanent

Pay: AED4,000.00 - AED6,000.00 per month

Experience:

work: 5 years (Required)
Application Deadline: 10/06/2025