Job Description

We are seeking a data-driven and proactive CRM Executive to join our fintech and financial services team in Dubai. In this mid-level role, you will support the CRM strategy across key markets, driving customer retention and revenue growth through data-led lifecycle campaigns, experimentation, and actionable insights. You will collaborate closely with the product, data, and marketing teams to ensure CRM activities directly contribute to business KPIs and enhance customer engagement across digital channels.

Job description: -

Design, build, and optimize cross-channel CRM journeys (email, SMS, push notifications, in-app) covering acquisition, onboarding, activation, retention, and reactivation stages. Map and monitor customer lifecycle metrics to identify drop-off points, slippage, and growth opportunities. Segment customers based on behavior, transaction patterns, and lifecycle stage to deliver personalized communication. Adapt and localize journeys according to the language, offer structure, and regulatory requirements of each market. Deliver weekly, monthly, and quarterly reports on CRM performance against business KPIs such as retention, lifetime value (LTV), ARPU, and churn. Conduct uplift and incrementality analysis using control groups and advanced testing methodologies. Build and maintain dashboards in Power BI, Tableau, or Looker for real-time visibility and stakeholder reporting. Use SQL and Excel to extract, visualize, and analyze customer data. Translate insights into actionable recommendations for marketing, product, and operations teams. Develop and execute A/B, multivariate, and n-way tests across messaging, segmentation, timing, and creative. Analyze test results, identify learnings, and scale winning variants to optimize engagement. Establish and maintain testing frameworks, guardrails, and documentation of learnings to ensure continuous improvement. Work closely with Product, Data, Tech, Operations, and Compliance teams to align CRM activities with product features, backend systems, and data integrity. Support launches, campaigns, seasonal promotions, and new feature rollouts with CRM input such as user segmentation and targeting. Liaise with regional or local market teams to ensure consistency and adaptability in CRM execution. Propose and execute strategic experiments or new initiatives such as predictive reactivation, loyalty triggers, or win-back journeys. Contribute to refining the CRM roadmap, KPIs, and prioritization frameworks. Ensure documentation, process standards, and internal training on CRM practices and tools are maintained.

Job Specification and Technical Requirements: -

3-5 years of hands-on experience in CRM, retention marketing, or lifecycle marketing, ideally within fintech, payments, or digital banking. Proficiency with CRM automation tools (Salesforce Marketing Cloud, Braze, WebEngage, or Insider). Strong analytical mindset with experience writing SQL queries and using dashboarding tools (Power BI, Tableau, Looker). In-depth understanding of A/B testing, control groups, and experiment design. Excellent communication and collaboration skills, with the ability to explain data insights to non-technical audiences. Highly organized and detail-oriented, with the ability to manage multiple projects in parallel. Awareness of data privacy and compliance frameworks across different markets.
Job Types: Full-time, Permanent

Application Question(s):

Which CRM or marketing automation platforms have you used, and for how long? Which data or BI tools have you used to analyze campaign performance? * Have you previously worked in fintech, digital banking, or any data-driven consumer-app environment?