Job Description

The CRM Executive will manage and enhance customer relationships, ensuring excellent customer satisfaction and loyalty. This role will involve managing CRM platforms like Zoho CRM, analysing customer data, driving customer engagement, and implementing effective marketing campaigns. Proficiency in Zoho CRM and other related software is required.

Key Responsibilities:

Oversee and manage Zoho CRM, including data entry, maintenance, and updates.Ensure the CRM system is optimized for business processes and supports marketing and sales goals. Train team members on CRM functionalities and best practices

Customer Data Analysis:

Analyse customer data to identify trends, preferences, and areas of improvement. Generate reports on customer behaviour, campaign performance, and sales metrics. Use insights to drive targeted marketing strategies and improve customer engagement.

Campaign Management:

Plan and execute customer engagement campaigns, including email, SMS, WhatsApp, and social media outreach. Segment the customer database for personalized communication and marketing efforts. Monitor and report campaign performance metrics to assess effectiveness.

Customer Support:

Collaborate with customer service teams to address customer queries and resolve issues promptly. Enhance the customer experience by understanding pain points and implementing solutions.

Cross-Functional Collaboration:

Work closely with sales, marketing, and operations teams to align CRM strategies with organizational goals. Facilitate communication between teams to ensure a unified approach to customer management.

Technical Expertise:

Manage integrations between Zoho CRM and other tools/software (e.g., email marketing platforms, ERP systems). Ensure data security and compliance with data protection regulations. Troubleshoot technical issues within the CRM and coordinate with support teams for resolution.

Required Skills and Qualifications:

Education:

Bachelor's degree in business administration, Marketing, IT, or a related field.

Experience:

Minimum 2-3 years in CRM management, with hands-on experience in Zoho CRM.

Technical Skills:

Proficiency in Zoho CRM, Zoho Campaigns, and Zoho Analytics. Experience with other CRM or customer engagement tools is a plus (e.g., Salesforce, HubSpot). Understanding of data analysis and reporting tools. Knowledge of customer segmentation, retargeting, and marketing automation.

Soft Skills:

Excellent communication and interpersonal skills. Strong analytical and problem-solving abilities. Attention to detail and ability to manage multiple tasks effectively.

Preferred Skills:

Experience with WhatsApp marketing platforms (e.g., Gupshup). Familiarity with social media management tools. Basic knowledge of data privacy regulations.

Work Environment:

Collaborative work culture with opportunities for growth and learning.
This role is vital for driving customer loyalty, enhancing the brand experience, and optimizing marketing strategies for better ROI.

Job Type: Full-time

Application Question(s):

How much is your expected salary? What is your visa status? * how many total years of experience do you have?