The Automotive CRM Executive plays a key role in managing the end-to-end customer relationship lifecycle--from lead generation to post-sales engagement--using the CRM system. The primary focus is to enhance customer experience, increase customer retention, and ensure CRM data integrity while supporting sales and aftersales departments with actionable insights and automation.
Key Responsibilities:
Lead Management Manage and monitor incoming leads from all channels (website, walk-ins, social media, third-party platforms), ensuring timely follow-up and accurate lead status updates.
Ensure effective lead management--tracking, assigning, and following up on all leads to support the sales team in conversions.
Maintain the CRM database with up-to-date customer and vehicle information, ensuring accuracy, consistency, and compliance with company data policies.
Track and improve customer touchpoints across sales and service, ensuring a seamless and personalized experience.
Develop and execute regular follow-up campaigns for sales prospects, service reminders, renewals, CSI surveys, and loyalty programs.
Generate daily, weekly, and monthly CRM reports for management to evaluate conversion rates, lead aging, campaign effectiveness, and customer satisfaction.
Implement and support loyalty initiatives, feedback collection, and reactivation of inactive customers.
Ensure compliance with CRM SOPs and provide training when needed.
Key Skills & Qualifications:
Bachelor's degree in marketing, Business Administration, or related field.
2-4 years of experience in CRM roles, preferably in the automotive industry.
Strong knowledge of automotive dealership processes (sales, service, F&I).
Hands-on experience with CRM platforms such as Salesforce, Zoho, AutoMate, or similar.
Analytical mindset with advanced Excel and reporting skills.
Strong interpersonal and communication skills.
High attention to detail and data accuracy.
Job Type: Full-time
Pay: From AED6,500.00 per month
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