Job Description

Job Requisition ID: 150601

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A"rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role

Purpose of this role is drive the performance of each digital CRM Campaign by optimizing the communication tactics as well as the channel strategy. The job holder needs to ensure constant evolution in the way we are reaching our customers for the various Conversion, Retention and Repurchase promoting campaigns in order to maximise reach and efficiency for each campaign.

What you will do

• Suggest channel usage for each tactical, event driven, BTL or relationship building communication.

Collaborate with CRM Campaign Planning Managers to ensure high quality content is provided for each campaign channel.

• Identify the right audience for each campaign type by creating and optimizing a standardized segmentation framework leveraging Emarsys, the Customer Data Platform and the Relational Database System
• Organization of segmentation and personalisation Data via native Emarsys capabilities and the use of Relational Database System as well as Customer Data Platform.
• Content optimization for all ad-hoc campaigns from a creative, messaging and technical standpoint to drive campaign performance.
• Liaise with various stakeholders in the CRM and Data Team to create and report meaningful reports on Campaign Performance.

Required Skills to be successful

• Excellent verbal and written English communication skills essential.
• Strong experience with Campaign Management/Marketing Automation Platforms (ideally SAP Emarsys).
• HTML knowledge essential.
• SQL knowledge desirable .
• Sharp understanding of Customer Data and KPI Reports.
• Needs to be fully proficient in Microsoft Office Tools (Word, Excel and PowerPoint).

About the Team

AS a CRM Campaign Performance & Channel Optimization Manager you will be reporting to Senior CRM Operations Manager

What equips you for the role
Having relevant CRM/Marketing experience with a minimum of 2 years working with SAP Emarsys. Business qualification with a strong understanding of operational & commercial marketing.

We're here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

Before you click "apply": Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.