As the strategic lead at our integrated creative hub you will play a pivotal role in shaping and driving our creative-strategic vision, ensuring alignment between business objectives and creative execution \xe2\x80\x93 you will be at the forefront of shaping how our clients (internal & external) view creative and the key role it plays in impacting their biz results & growth.

Your role is a unique blend of strategic prowess, creative brilliance, and tech-savvy innovation. Building a team of dynamic strategists and planners, you will shape our strategic vision, steer end-to-end communication strategies, ignite creative genius, and architect the evolution of our data, analytics, and tech. In this role, you\'ll be both a people\'s champion and a technical expert, driving the agency\'s success through groundbreaking ideas, strategic finesse, and empowering leadership.

KEY RESPONSIBILITIES:

1. BUSINESS STRATEGIC PLANNING

\xe2\x97\x8f Collaborate with senior leadership to define the agency\'s long-term vision, goals, and growth strategies.

\xe2\x97\x8f Harness your startup spirit to spot trends & client / industry & market opportunities - ensuring our strategies remain agile and head of the curve.

\xe2\x97\x8f Working alongside your other global partners to conduct market research and competitive analysis to identify business opportunities, trends, and potential risks.

\xe2\x97\x8f Develop strategic frameworks to guide decision-making across our creative solutions offering, ensuring alignment with client needs and industry shifts.

2. END TO END COMMUNICATIONS PLANNING

\xe2\x97\x8f Lead the charge in devising cutting-edge, data-driven communication strategies and plans, that ignite digital (& all other) platforms and captive our clients.

\xe2\x97\x8f Lead the development of creative, integrated communications strategies that effectively combine traditional and digital channels.

\xe2\x97\x8f Work closely with account teams to translate client objectives into actionable strategic plans, ensuring seamless execution across campaigns.

\xe2\x97\x8f Evaluate campaign performance and provide insights to optimize strategies for greater impact.

3. CREATIVE TRAILBLAZER

\xe2\x97\x8f Shape our creative narrative, that resonates with our audiences and amplify brand narratives.

\xe2\x97\x8f Collaborate with creative teams to conceptualize and develop innovative ideas

\xe2\x97\x8f Provide guidance on storytelling, messaging, and creative direction to elevate the group\'s output and differentiate our client offerings.

\xe2\x97\x8f Ensure that creative strategies effectively communicate brand messages while resonating with target audiences.

4. DATA ANALYTICS & TECH UNIT CO-DEVELOPMENT

\xe2\x97\x8f Work alongside our data & tech unit, driving the integration of data-driven insights into strategic decision-making.

\xe2\x97\x8f Work alongside other data & the teams within Incubeta \xe2\x80\x93 ensuring cross-group integrations (ops & product).

\xe2\x97\x8f Identify and implement technological solutions that enhance the agency\'s capabilities in data analysis, measurement, and reporting.

\xe2\x97\x8f Work closely with cross-functional teams to leverage data for optimizing campaigns, identifying trends, and uncovering further biz opportunities.

5. TEAM LEADERSHIP & MANAGEMENT

\xe2\x97\x8f Manage and mentor a team of strategists & planners, fostering a collaborative and innovative work environment.

\xe2\x97\x8f Provide guidance on professional development, skills enhancement, and career growth for team members.

\xe2\x97\x8f Foster strong cross-functional collaboration to ensure alignment between strategy, creative, and execution teams.

KPIs

1. BUSINESS GROWTH & CLIENT IMPACT

\xe2\x97\x8f Increase agency revenue through strategic initiatives and successful campaign outcomes.

\xe2\x97\x8f Enhance client satisfaction and retention by delivering strategic solutions that drive tangible results.

2. STRATEGIC EXCELLENCE

\xe2\x97\x8f Develop and execute comprehensive business, communications, and creative strategies that align with client goals.

\xe2\x97\x8f Demonstrate innovative thinking and adaptability to changing market dynamics.

3. DATA-DRIVEN DECISION-MAKING

\xe2\x97\x8f Establish a robust data and analytics unit, resulting in actionable insights that inform strategic direction.

\xe2\x97\x8f Improve campaign effectiveness through data-driven optimizations.

4. TEAM DEVELOPMENT

\xe2\x97\x8f Cultivate a tribe of strategic visionaries, fueling their growth, leading a collective pursuit of excellence.

\xe2\x97\x8f Measure and enhance team engagement, growth, and collaboration \xe2\x80\x93 fostering your team that thrives and dreams big.

QUALIFICATIONS:

\xe2\x97\x8f Bachelor\'s degree in Business, Marketing, Communications, or related field; advanced degree preferred.

\xe2\x97\x8f Proven experience (10+ years) in strategic planning, communications strategy, and creative strategy within the advertising, marketing, or creative agency industry.

\xe2\x97\x8f Strong understanding of data analytics, technology trends, and their application in strategic decision-making.

\xe2\x97\x8f Exceptional leadership and people management skills, with a track record of successfully leading and developing teams.

\xe2\x97\x8f Excellent communication and presentation skills, with the ability to convey complex ideas clearly and persuasively.

\xe2\x97\x8f Analytical mindset, comfortable working with data and insights to drive strategic direction.

\xe2\x97\x8f Demonstrated ability to work collaboratively across departments and with clients 30/60/90 DAYS

MODELLING AND ACTIVATING A BEST-IN-CLASS COMMS STRATIC RESPONSE FOR INCUBETA TO GUIDE ALL CLIENT WORKSTREAMS

\xe2\x97\x8f Understand and align with Incubeta\'s vision and goals re: client growth and opportunity

\xe2\x97\x8f Understand agency team structure

\xe2\x97\x8f Understand current revenue, ROI, team structures, and working practices

\xe2\x97\x8f Audit all teams, tools, ways of working (data and strategy-led) client management, and agency output.

\xe2\x97\x8f Create internal KPIs including team happiness, client satisfaction, and client account growth

\xe2\x97\x8f Define and communicate clear expectations, goals, and ways of working with internal teams and clients

\xe2\x97\x8f Identify and propose innovative trend offerings for clients

\xe2\x97\x8f Structure data, insights, and strategy team to deliver best-in-class integrated creative agency response across all accounts.

\xe2\x97\x8f Create internal KPIs including team happiness, client satisfaction, and client account growth

\xe2\x97\x8f Create Data, insights, and strategy department response framework and one-pager

\xe2\x97\x8f Work with business unit and operations to formulate and model scopes and relevant response briefs

\xe2\x97\x8f Onboard and workshop teams

\xe2\x97\x8f Monitor implementation and client satisfaction

\xe2\x97\x8f Build cross-market team\'s relationships.

\xe2\x97\x8f Be the go-to for all new biz and all strategically important client relationships.

If you feel you fit the above criteria, please apply with your CV and cover letter.
Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.

Incubeta