Job Description

Join Nice one, Saudi Arabia's leading digital home retail brand as a Copywriter Specialist--Online, Offline Brands. In this role you will create clear, persuasive, and on-brand copy for digital channels and offline brand materials to drive engagement, conversion, and consistent brand expression across touchpoints. We value responsibility, accountability, and inclusion--welcoming candidates who are creative, detail-oriented, and committed to delivering high-quality content that reflects our brand voice.

Copywriter Specialist Responsibilities - Content Creation, Brand Consistency, Cross?Channel Collaboration

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Content Development:

Write, edit, and proofread compelling copy for e-commerce product pages, email campaigns, social media, display ads, landing pages, catalogues, in-store signage, and other offline collateral.

Brand Voice & Tone:

Maintain and evolve the brand voice across online and offline channels; ensure all content aligns with brand guidelines, messaging frameworks, and campaign objectives.

SEO & Performance Writing:

Apply SEO best practices to digital copy, including keyword research, meta tags, headings, and on-page optimization to improve organic visibility and conversion rates.

Campaign Collaboration:

Work closely with marketing, design, product, and merchandising teams to develop creative concepts and translate them into clear, effective copy for integrated campaigns.

Content Strategy & Planning:

Contribute to content calendars, campaign briefs, and messaging strategies that support business goals, seasonal promotions, and product launches.

Localization & Cultural Relevance:

Adapt copy for local markets and target audiences, ensuring cultural sensitivity and language appropriateness; coordinate with translation resources where required.

Quality Assurance:

Proofread and QA copy for accuracy, grammar, spelling, punctuation, and factual correctness; ensure legal and regulatory compliance of claims and product information.

Testing & Optimization:

Support A/B testing of headlines, calls-to-action, and messaging; analyze performance data and iterate on content to improve engagement and conversion.

Asset Management:

Maintain organized copy files, version control, and content repositories; ensure timely delivery of copy assets to production and print partners.

Continuous Improvement:

Stay current with content, retail, and e-commerce trends; propose improvements to content workflows, templates, and brand guidelines to enhance efficiency and quality.

Copywriter Specialist Requirements - Writing Skill, Collaboration, Digital Savvy

Proven Writing Experience:

Minimum of2-4 years of professional copywriting experience for digital and offline channels, preferably within retail, e-commerce, or lifestyle brands.

Strong Command of English:

Excellent written and verbal communication in English; Arabic language skills are a plus to support localized projects.

SEO & Digital Knowledge:

Understanding of SEO principles, content management systems (CMS), and basic web/content analytics to inform copy decisions.

Attention to Detail:

Exceptional proofreading and editing skills, with a focus on clarity, accuracy, and consistency across multiple formats.

Creative & Strategic Thinking:

Ability to craft persuasive messaging that balances creativity with commercial objectives and target-audience needs.

Collaboration & Communication:

Experience working in cross-functional teams and responding to feedback from stakeholders while maintaining quality and deadlines.

Organizational Skills:

Able to manage multiple projects, prioritize tasks, and deliver under tight timelines in a fast-paced retail environment.

Technical Tools:

Comfortable using CMS platforms, Google Workspace, basic HTML for content formatting, and familiarity with design tools or brief creation is desirable.

Portfolio Required:

Submit a portfolio or samples demonstrating range across digital and offline copy, including product descriptions, campaign copy, emails, and brand content. *

Legal Eligibility & Availability:

Right to work in Saudi Arabia and willingness to work flexible hours when required for campaign launches or cross-time-zone collaboration.