Job Description

Join Nice one--a pioneering force in Saudi Arabia's retail landscape--as we launch a dynamic new chapter for leading Offline Brands. We are seeking a passionate Senior Influencer Specialist to drive innovative, results-focused influencer strategies that amplify our offline brands, enhance customer engagement, and elevate our presence beyond digital boundaries. If you have proven expertise in influencer partnerships, campaign management, and thrive on building impactful community connections, this is your opportunity to shape the voice and reach of top offline brands with a future-focused team.

Key Responsibilities - Influencer Marketing, Brand Partnerships, Offline Channels

-------------------------------------------------------------------------------------

Influencer Strategy Development:

Design and implement robust influencer marketing strategies tailored for offline brands, ensuring alignment with overall business goals and brand identity.

Relationship Management:

Identify, vet, and build strong relationships with influencers, thought leaders, and community figures relevant to the offline retail sector.

Offline Activation:

Plan and execute creative, high-impact offline activations--such as in-store events, pop-ups, workshops, and experiential campaigns--to maximize brand visibility through influencer collaboration.

Campaign Execution:

Oversee end-to-end management of influencer-led campaigns, from initial concept and outreach to execution, tracking, and performance review.

Cross-Functional Collaboration:

Partner with brand, retail, and creative teams to ensure seamless integration of influencer activities into broader marketing initiatives.

Performance Analysis:

Analyze campaign data and influencer ROI, providing actionable insights and strategic recommendations to optimize future initiatives.

Market Research:

Keep abreast of emerging trends in influencer marketing, offline retail experiences, and evolving consumer behaviors to strengthen campaign relevancy and impact.

Compliance and Brand Safety:

Implement processes to ensure all influencer partnerships reflect Nice one's commitment to ethics, diversity, and a gender-neutral brand perspective.

Required Skills and Qualifications - Influencer Marketing, Offline Brand Growth

Bachelor's degree in Marketing, Communications, Business, or a related field; advanced certifications in influencer or brand marketing are highly regarded. Minimum of 4 years' experience in influencer marketing with a significant focus on offline or omnichannel brands. Demonstrated success in developing and managing influencer-driven offline campaigns and activations. Outstanding communication, negotiation, and relationship-building skills--able to authentically connect with diverse influencer partners. Strong analytical abilities and familiarity with campaign tracking tools and reporting systems. Proficient in project management, with the ability to balance multiple campaigns and partners in a fast-paced environment. Familiarity with Saudi Arabia's consumer market and cultural landscape is a distinct advantage. Commitment to inclusive, gender-neutral practices and fostering a collaborative, respectful workplace.
#

Core Competencies - Influencer Relations, Event Management, Offline Brand Engagement

Exceptional influencer and partnership building abilities, with a proven network in offline brand spaces. Creative thinker with hands-on experience delivering unique offline engagement strategies and events. Results-oriented mindset, capable of translating goals into meaningful, measurable outcomes. Flexibility to adapt to evolving priorities and confidently manage unforeseen challenges in the offline retail environment. Dedication to professional development, learning, and knowledge sharing within a collaborative team setting.

What Nice one Offers - Career Advancement, Creative Autonomy, Diverse Culture

Opportunities to make a tangible impact on the brand direction and community connection of leading offline brands. Supportive and inclusive workplace that empowers team members to experiment, innovate, and drive change. Comprehensive training, networking opportunities, and resources to accelerate your professional growth. Competitive compensation, performance-based incentives, and benefits designed for work-life balance. A gender-neutral environment that celebrates diversity, creativity, and bold new ideas.

How to Apply - Advance Your Influencer Marketing Career with Nice one

If you are motivated to connect offline brands with engaged communities through memorable influencer activations and marketing excellence, we encourage you to apply. Submit your resume, a portfolio of past influencer/offline campaign work, and a cover letter highlighting your impact and vision. Share how you will drive offline brand success and champion Nice one's inclusive, innovative culture. Join us and be at the forefront of influencer marketing for offline brands in Saudi Arabia's evolving retail industry.