Job Description

About the Role

We're looking for a

Content & Social Media Specialist

to drive engagement, growth, and localization for

Traze MENA's

digital presence. In this role, you'll be responsible for

managing social media platforms, creating compelling content, and optimizing website and landing page materials

for both English and Arabic-speaking audiences. This is an opportunity to shape the company's online voice, build brand awareness, and drive audience engagement through strategic content marketing.

Performance Profile

Your success in this role will be defined by achieving these outcomes in the first

6-12 months

:

Social Media Growth & Engagement

Successfully launch and manage

Instagram, X (Twitter), and TikTok

accounts. Develop and execute a

content calendar

that drives engagement, brand awareness, and follower growth. Track and analyze

key performance metrics

, optimizing content for better reach and interaction.

Website & Landing Page Optimization

Ensure website content aligns with the brand, is up to date, and

optimized for SEO

and

user engagement

. Develop landing pages that enhance conversion rates and localize content for both English and Arabic audiences.

High-Impact Content Creation & Localization

Create and localize

high-quality text, visuals, and videos

tailored to

GCC & MENA markets

. Work closely with the

Creative Manager

to ensure content aligns with branding and marketing goals.

Influencer & Partnership Campaign Execution

Establish and manage

organic and paid collaborations

with influencers and industry partners. Support

Introducing Brokers (IBs) and partners

with customized marketing content to enhance engagement and lead generation.

Brand Storytelling & Cross-Team Collaboration

Align content strategies with

marketing campaigns

and company-wide initiatives. Support internal teams in

brand storytelling, event promotions, and social media amplification

.

Requirements

Education & Experience:

Bachelor's degree

in

Marketing, Journalism, Communications, or related fields

.

2-4 years

of experience in

content creation, social media management, or digital marketing

(Forex/Financial industry preferred). Proven experience managing social media platforms and content strategies for a

fast-growing brand

.

Skills & Competencies:

Strong copywriting

and storytelling skills, with the ability to create engaging content in both

English and Arabic

. Ability to

analyze social media performance

and optimize content accordingly. Proficiency in

content scheduling tools

(e.g., Hootsuite, Buffer) and

CMS platforms

for website updates.

Excellent communication and collaboration skills

to work effectively with cross-functional teams. Familiarity with

SEO best practices, influencer marketing, and social media advertising

. Ability to

problem-solve and adapt

in a fast-paced, digital-first environment.

Preferred Qualifications:

Experience in the

Forex, financial markets, or trading

industry. Prior work in

localizing content for Arabic-speaking markets

. Familiarity with

graphic design and video editing tools

to enhance content quality.

Benefits

30 days annual leave + public holidays Health and optical cover Training opportunities Gym allowance Maternity and Paternity Leave Work from anywhere - up to 30 days * Bonus structure in place