Job Description

Job Title Business Development Manager

Description

Job Summary

To formulate and implement marketing strategy for the business unit across various products to drive revenue, market share, profitability and other business goals.

Develops the Business Units product portfolio by identifying potential products; conducting market research; generating product requirements; determining specifications, benchmark pricing, and developtime-integrated plans for product introduction and assist in developing marketing strategies.

To conceptualize promotional strategies and brand image building events, activities in order to build brand image for IFFCO OOH.

Roles & Responsibilities

Identify, pitch, acquire & develop new businesses for IFFCO OOH.

Portfolio GAP study analysis.

Study the ability to win against our competitors with new lines.

Find a new suppliers to support growth

Evaluate and monitor performance of various marketing initiatives based on above parameters / indicators and take corrective actions, as required.

Tracks business marketing costs by analyzing parameter wise costs incurred in the given period and report it back to the organization. Identify key areas of cost optimization.

Responsible for developing the marketing strategy for the allocated product portfolio line with company objectives.

Share market insights and consumption trends to support research & development team in new product development.

Develop the brand and product proposition for the categories under the IFFCO OOH.

Articulate pricing strategy considering several key business imperatives such as brand positioning, contribution, costs etc. to drive healthy P&L (profit & loss) growth for the portfolio.

Responsible to analyze product request/requirement from the sales for the new development and to do optimization with R&D & production, and report submission to senior management on the final product proposal.

Managing co-ordination of the partners and working groups engaged in project work and resolving cross-functional issues at project level and act as single point of contact for external customers & internal stakeholders.

Assist in product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume and propose costing special and customized orders.

Drafting reports for the organization to enhance sales.

Growth within the various channels, and ensure that sales volumes are achieved according to the principals' sales plan.

Guide the team in developing and implementing (after the alignment with the partners) the Long and MidTerm Business Strategies and Annual Budget Plan.

Keeping close contact with key customers and stakeholders.

Ensure full integration of Customer Plans with Brand Innovation & lead Joint Business Plan.

Maintain awareness of the external competitive landscape, opportunities for expansion, customers, markets, new industry developments and standards and keep abreast in exploring new business opportunities (markets, products).

Researching and analyzing trends in sales and consumer behavior.

Ensure full compliance with the Law and Code of Conduct.

Provide Leadership to all levels of the organization to ensure full alignment of the same to the Targets set.

KPIs

Sales (Volume + Value)

Profitability (PBT, GM, NM/MT)

ROCE

Effective Coverage

Bill Productivity

Company Culture & Environment / Retention Talent Pool

Successfully implementing new revenue models

New Business Acquired

New Projects execution

Work experience requirement

Total Work Experiences of Minimum 12+ Years in Distribution companies with proven track record inbuilding and managing the large business in the targeted countries.

Overall exposure to B2C and B2B business and knowledge of upper and lower trade

Experience of working in multi-cultural environment

Experience of managing the full value chain in business

Knowledge of Sales and Distribution in GCC, Middle East and Africa

Qualification

Minimum under graduate, preferable an MBA from a recognized university

Competencies

Communicating effectively

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