We are seeking a highly skilled and experienced Brand Manager to join our dynamic
marketing team. The Brand Manager will be responsible for developing and executing
effective brand strategies to drive brand awareness, enhance brand equity, and achieve
business objectives. This role requires a creative and strategic thinker with a strong
understanding of consumer behavior, market trends, and brand positioning. The ideal
candidate should possess excellent leadership and communication skills, as they will
collaborate with cross-functional teams and manage external agencies to ensure brand
consistency and success.
Responsibilities:

• Develop and implement comprehensive brand strategies and plans to drive brand

awareness, market share, and customer engagement.

• Conduct market research and analysis to identify consumer insights, market trends,

and competitive landscape to inform brand positioning and messaging.

• Collaborate with cross-functional teams, including design, product development,

sales, and marketing, to ensure consistent brand representation across all
touchpoints.

• Create and manage integrated marketing campaigns that effectively communicate

the brand message and drive desired outcomes.

• Oversee the development and execution of advertising and promotional activities,

including digital marketing, social media, PR, and traditional media.

• Monitor and analyze brand performance, including key performance indicators (KPIs)

and market trends, and provide actionable insights to drive continuous
improvement.

• Manage agency relationships and third-party vendors, ensuring deliverables are on

time, within budget, and aligned with brand guidelines.

• Champion brand guidelines and ensure consistent brand messaging and visual

identity across all marketing materials and communication channels.

• Collaborate with product development teams to ensure new product launches are

aligned with brand strategy and customer needs.

• Stay updated on industry trends, emerging technologies, and best practices in brand

management to drive innovation and competitive advantage.
Qualifications:

• Bachelor\'s degree in marketing, (Master\'s degree preferred).
• 5 years of experience in brand management, marketing, or related roles.
• Strong understanding of consumer behaviour, market dynamics, and brand

positioning.

• Proven track record in developing and executing successful brand strategies that

deliver measurable results.

• Excellent leadership and team management skills with the ability to collaborate

effectively across functions.

• Strong analytical and problem-solving abilities with a data-driven mindset.
• Exceptional communication and presentation skills, both written and verbal.
• Proficiency in using marketing tools, analytics platforms, and Microsoft Office suite.
• Familiarity with digital marketing channels, social media platforms, and emerging

marketing trends.

• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects

simultaneously.
Other Requirements:

• Any nationality (Arabic speaker is an advantage)

Min Experience:

3 Years

Salary :

AED 15000

Temp/Perm::

Permanent

Location :

Dubai

Posted Date:

September 15, 2023

Parker Connect