One of the Dubai based FMCG conglomerate is searching for a high caliber Brand Manager Manager for Food Business. The job holder will also be responsible for developing and executing efficient brand strategies to ensure effective brand communication and penetration. Job Location: Dubai, UAE Years of experience: 5-8 years Job Responsibilites:
Develops short term and long term plans for the assigned brand and provides input to management any aspects related to brand planning and development
Conducts regular visits to the stores to obtain information on sales and product results and any other data which may impact the business, and provides corrective actions whenever required
Develops key performance indicators (KPIs) for the assigned brand, and monitors the performance of the brand against the KPIs
Ensures implementation of brand standards across Farm Fresh such as retail operations, customer service, product specifics, visual merchandising, etc.
Monitors and analyses sales and commercial information to enhance sales potential and determine buying strategies and requirements for the brand
Conducts regular meetings with the sales functions to discuss and share insights, and ensures that all the sales activities are applied as per the brand’s guidelines
Collaborates with the Sales function to ensure that promotional and sales campaign are implemented as per the brand’s guidelines
Acquires market intelligence through various sources and monitors market trends and competitors’ activities to identify opportunities to enhance brand presence
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