Exploring Opportunities in The Middle East: Connect with Outstanding Local Talent!
As we embark on developing our Dubai office, we are eager to connect with outstanding professionals from the Middle East automotive community.
This speculative job opportunity mirrors the calibre of candidates and positions we aspire to showcase within our esteemed portfolio of clients.
Please rest assured that our team will thoughtfully review your submission and reach out to you should your resume and a future opportunity align with your skill set. Given the significant demand for automotive skills, your application could be rewarding.
BRAND MANAGER: AUTOMOTIVE: MIDDLE EAST
Position Overview
As a Car Brand Manager specialising in the Middle East region, your pivotal role entails orchestrating and implementing targeted marketing strategies to amplify brand presence and fortify sales performance for a designated car brand within the corporate portfolio. You will play a vital role in shaping and executing brand strategies, overseeing diverse teams, scrutinising market dynamics, and ensuring a unified brand message and positioning.
KEY RESPONSIBILITIES
Brand Strategy
Collaborate with senior leadership to define the brand\'s vision, mission, and strategic goals, particularly tailored to the Middle East market
Formulate comprehensive brand strategies aligned with corporate objectives
Discern precise target audience segments and fine-tune brand strategies to optimally engage the Middle Eastern market.
Marketing Campaign
Formulate and execute marketing campaigns that magnify brand visibility, drive sales, and meet performance benchmarks
Engage with creative teams to devise dynamic marketing materials encompassing advertisements, videos, and digital content
Oversee digital and conventional advertising to ensure a consistent brand message
Product Launches and Positioning
Collaborate with product development units to outline product positioning, attributes, and advantages that align with the Middle East
Manage product launches from concept to execution
Liaise with all relevant departments - sales, marketing, and public relations
Market Scrutiny and Competitor Intelligence
Monitor regional industry trends, competitor activity, and consumer behaviour to identify opportunities and challenges specific to the Middle East
Conduct market research to use insights in strategic decision-making and marketing activities. Analyse market data to identify gaps and opportunities to advance brand positioning and product offerings for the Middle East
Interdisciplinary Cooperation
Develop close collaboration with sales, marketing, public relations, and product development teams, ensuring alignment and effective engagement of brand strategies
Offer guidance and direction to all teams to uphold a solid and consistent brand identity across all touchpoints
Financial Allocation
Develop and oversee the marketing budget
Monitor expenditures and campaign efficacy,
Maximise return on investment and cost efficiency
Brand Performance Assessment
Define Key Performance Indicators to gauge marketing efficacy and overall brand performance
Regular evaluation of KPIs and reporting to senior leadership with data-driven recommendations for refinements and enhancements
Stakeholder Engagement
Develop and nurture relationships with key stakeholders, dealers, suppliers, and partners
Qualifications and Requirements
Bachelor\'s degree in Marketing, Business Administration, or associated field (Master\'s degree preferred)
Strong fluency in English (written and spoken)
8 - 10 years in brand management, marketing, or related roles within the automotive industry, specifically within the Middle East
Thorough comprehension of market trends, consumer behaviour, and the competitive landscape specific to the Middle East
Exceptional interpersonal and communication skills
Innovative thinker with the ability to create leading marketing strategies
Competency in data analysis
Confidently lead cross-functional teams
Meticulous attention to detail
Knowledge and experience of marketing software and tools
Thank you for taking the time to apply for this position. We welcome applicants with the necessary skills and qualifications and thoroughly review all applications. However, we will only respond to the most suitable candidates.
Your resume will be included in our global talent pool for future opportunities, and we take the protection of your personal information very seriously. We strictly adhere to our Privacy Policy.
Please be aware that we will seek your permission before submitting your resume for any available positions with the organisations we collaborate with. By submitting your application, you grant Motor City Dubai Office written consent to keep your resume in our system.
We appreciate your interest in working with us. Thank you for applying.