Associate Manager Marketing

Dubai, United Arab Emirates

Job Description

Job Summary

Responsible for strengthening consumer KPI of the brands, develop brand activity, launch NPD\'s as per plan

Roles & Responsibilities
  • Deliver topline and profit growth in line with company\'s target
  • Strengthen consumer KPI\'s of the brands including top of mind awareness & usage/penetration
  • Develop brand & activity plans in line with the brand strategy
  • Close coordination with all departments (R&D, QAD, operations/production, technical, purchase, procurement) as per needs of the brands.
  • Launch of NPD\'s as per plan/need
  • Expedite ATL+BTL Marketing campaigns as per brand plan/need
  • Close coordination with sales and trade marketing to ensure availability and stock depth of brands in the market.
  • Regular market visits of all DCs and Export Markets
  • Identify opportunities for cost optimization, initiate timely price increases and monitor financials
  • Ensure proper execution of core responsibilities & duties
KPIs
  • Timely conclusion of NPD projects
  • Management of margins using cost reduction and co-ordination with sales team to drive execution of sales and marketing activities.
Work experience requirement

8+ years of experinece in marketing for FMCG industry.

Qualification

MBA Marketing

Competencies

Consumer Behavior B2B and B2C

Marketing Research and Strategy

Communications Development

New Product Development

Business Acumen

Communicating effectively

Self and Team Management

Planning & Decision Making

Customer Centricity

Ownership & Result Orientation

Business Unit: IFFCO Beverage Solutions (4678)

Business Group: S&D(GCC) (240)

IFFCO

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Job Detail

  • Job Id
    JD1621011
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned