Job Description

Job Title Marketing Associate Manager

Description

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Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities - all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.
The role of the Associate Marketing Manager will assist with marketing and promotional campaigns and strategies across the Leisure, Entertainment & Cinemas F&B brands. This role supports the marketing efforts by analyzing customer and marketing research materials, assessing the impact of marketing programs, and developing innovative campaigns to drive brand recognition and growth.
Role Details - Key Responsibilities and Accountabilities:
Planning, Delivery and Support
Supports the strategic direction and implementation of marketing campaigns and promotions and deriving insights from analysis to build customer relationships and improve brand's market position and impact .
Assesses the impact of marketing programs and developing innovative campaigns to drive brand recognition and growth.
Works closely with the senior marketing manager & brand managers to ensure the F&B brands are in line with their strategies, forming a holistic marketing plan per brand.
Experienced with all forms of offline media - Outdoor, print, radio, PR, events, and aligning on the goals of online media with the online marketing manager.
Contributes in the creation of instore signage, printed/dine-in menus, menu boards, and arranging product photoshoots in line with agencies or in-house design team.
Ability to work across the region with multiple stakeholders across the MENA region (UAE,KSA,KWT,QAT,BAH,OMA,LEB)
Establish robust relationships with agencies & media partners to execute the brand's marketing strategies.
Have alignment and visibility on the brand's online marketing plan in line with the online marketing manager.
Ability to work with cross-functional teams and mall partners to maximize Majid Al Futtaim-owned mall signages, and assets to the benefit of the brand exposures that are within the Majid Al Futtaim ecosystem.
Creates marketing plans to increase brand awareness for allocated F&B concepts across Leisure, Entertainment & Cinemas
Ensures concepts get adequate offline media mix for maximizing brand awareness.
Conducts market research and analysis to understand customer preferences.
Retains marketing metrics and results of campaigns in order to optimize future campaigns or promotions while identifying opportunities for growth.
Oversees campaigns from planning to completion stage, ensuring that team member meet deliverables and timelines
Collaborates with internal team to conduct marketing and competitive analyses, design promotional campaigns and develop profitable positioning for F&B brands
Works closely with content team and graphic designers to ensure that project deliverables are cohesive and in line with the business goals and objectives.
Ensures content, images, and other graphical elements are in line with requirements before seeking final approvals.
Assists in developing effective media campaigns and choosing appropriate distribution channels (owned and paid)
Participates in organizing promotional events to positively present Leisure, Entertainment & Cinemas F&B brands.
Supports the implementation the annual marketing and communications plan
Serves as brand ambassador, managing and leveraging off internal marketing teams to drive awareness, demand, and audience engagement.
Develops relationships with key media platforms, organize barter deals to minimize advertising costs and keep the LEC brands competitive.
Analyzes competitor information to assist in facilitating marketing strategies/plans and review of pricing /advertising on an annual basis.
Definition of Success
Achievement of business revenue and EBIDA targets
Assist in tracking budgets
Other Context (if applicable):
Performs any additional adhoc duties as requested by the Line Manager and/or Head of Department.
Must be a creative thinker with a complete understanding of the marketing mix and the role each marketing channel plays in achieving the region's goals.
Must be a proactive marketing leader for their region.
Strong understanding of the importance of maintaining brand standards along with program consistency and continuity.
Personal Characteristics and Required Background:
Personal Characteristics
Strong communication skills in English.
Strong organizational skills.
Innovative approach to reaching business objectives.
Ability to effectively communicate orally and in writing to all levels of management.
Results orientated.
Strong personal management and time management skills.
Must be very self-motivated, and a "Hands-On" person with strong entrepreneurial spirit.
Professional and enthusiastic demeanor.
Ability to travel when required
Arabic language is preferred.
A minimum of 3-5 years of marketing experience associate marketing managers also have significant experience in this field, either within an in-house marketing department or working for an advertising and marketing agency.
Experience within a marketing team in a corporate environment
Minimum Qualifications/education
Graduate in business or marketing discipline.

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