Job Description

Job Title Marketing Associate Manager

Description

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities - all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

Role Details - Key Responsibilities and Accountabilities:

Planning, Delivery and Support

• Supports the strategic direction and implementation of marketing campaigns and promotions and deriving insights from analysis to build customer relationships and improve brand's market position and impact.
• Assesses the impact of marketing programs and developing innovative campaigns to drive brand recognition and growth.
• Creates marketing plans to increase brand awareness for allocated concept across Leisure, Entertainment & Cinemas.
• Ensures concepts get adequate online and offline brand awareness.
• Conducts market research and analysis to understand customer preferences.
• Retains marketing metrics and results of campaigns in order to optimize future campaigns or promotions while identifying opportunities for growth.
• Oversees campaigns from planning to completion stage, ensuring that team member meet deliverables and timelines and
• Collaborates with internal team to conduct marketing and competitive analyses, design promotional campaigns and develop profitable positioning and pricing for our brand.
• Works closely with Social & Content team and graphic designers to ensure that project deliverables are cohesive and in line with the business goals and objectives.
• Ensures content, images, and other graphical elements are in line with requirements before seeking final approvals.
• Assists in developing effective media campaigns and choosing appropriate distribution channels
• Participates in organizing promotional events to positively present Leisure, Entertainment & Cinemas brands.

• Supports the implementation the annual marketing and communications plan including but not limited to public and media relations, content creation (online and offline), social media and engagement, crisis communications, features and analysis.
• Serves as brand ambassador, managing and leveraging off internal marketing teams to drive awareness, demand, and audience engagement.
• Develops relationships with key media platforms online and offline, organize barter deals to minimize advertising costs and keep the LEC brands competitive.
• Analyzes competitor information to assist in facilitating marketing strategies/plans and review of pricing /advertising on an annual basis.

Definition of Success

Achievement of business revenue and EBIDA targets

Assist in tracking budgets

Other Context (if applicable):

• Flexible working hours
• Performs any additional adhoc duties as requested by the Line Manager and/or Head of Department.

Functional/Technical Competencies

• Must be a creative thinker with a complete understanding of the marketing mix and the role each marketing channel plays in achieving the region's goals.
• Must be a proactive marketing leader for their region.
• Strong understanding of the importance of maintaining brand standards along with program consistency and continuity.

Personal Characteristics and Required Background:

Personal characteristics

• Strong communication skills in English.
• Strong organizational skills.
• Innovative approach to reaching business objectives.
• Ability to effectively communicate orally and in writing to all levels of management.
• Results orientated.
• Strong personal management and time management skills.
• Must be very self-motivated, and a "Hands-On" person with strong entrepreneurial spirit.
• Professional and enthusiastic demeanor.
• Ability to travel when required
• Arabic language is preferred.

Minimum experience

• A minimum of 3-5 years of marketing experience associate marketing managers also have significant experience in this field, either within an in-house marketing department or working for an advertising and marketing agency.
• Experience within a marketing team in a corporate environment
• Experience in broad marketing and current on digital, loyalty, branding and online trends.

Minimum Qualifications/education

• Graduate in business or marketing discipline.

You have applied correctly

A message has been sent to the employer, you are going to receive the reply soon. Good luck!

You have applied correctly

The request has been sent correctly. However, we have seen that your resume is incomplete. We highly recommend you to fill it to let the employer know you. These are the fields you have empty: