Job Description

Digital Media Support and Content Creation
Assist with creating, editing, and publishing engaging content (text, images, video) for use on institutional social media channels and websites.
Schedule and post content across platforms in accordance with an established content calendar and campaign objectives.
Support the organization and archiving of digital assets for future use in campaigns.
Channel and Community Engagement
Monitor social media channels and digital communities, responding to comments, inquiries, and messages in a timely, professional manner.
Participate in interactive campaigns to encourage audience engagement and grow positive sentiment about IITD-AD.
Campaign Assistance and Analytics
Support execution of digital and social media campaigns, collaborating with managers and the communications team to promote key events, news, and brand messages.
Track and analyze performance data (reach, engagement, audience growth), helping prepare reports to inform future strategies.
Maintain up-to-date knowledge of digital trends, tools, and best practices for audience engagement and campaign effectiveness.
Administrative and Technical Tasks
Assist with updating website content and monitoring accuracy and freshness of digital material.
Use standard digital platform tools (e.g., Facebook Insights, Google Analytics, Canva) under guidance to support department goals.
Collaborate with staff and student contributors to gather new content, ideas, and feedback for campaigns.
Brand and Compliance Support
Apply IITD-AD brand and style guidelines in all digital and social media content and communications.
Maintain confidentiality and comply with institutional policies regarding digital communications.
Teamwork and Collaboration
Participate in meetings with the marketing and communications team to brainstorm, plan, and review initiatives.
Liaise with students, faculty, and external partners to support collaborative digital projects and campaigns.

Skills Required