Alumni Engagement Marketing Senior Specialist for an International Professional Services Firm, Dubai

The Alumni Specialist leads the strategy and plans of the alumni program in the Middle East, managing a number of alumni engagements in accordance with the program\'s goals and objectives. This involves designing, developing, and implementing communication programs, events, platforms, and websites; as wellas maintaining database health and optimising the transition process

Program and Strategy

Develop the marketing strategy for the Middle East alumni program

Drive all alumni marketing initiatives, from inception to implementation, including career placement services

Work with Human Capital team to optimise the transition process and ensure maximum onboarding of leavers to ME alumni program duringexit process

Be the primary point of contact for any internal/external requests on alumni program

Drive company wide discussions on way forward in alumni relations, including championing new ideas and programs

Plan for and oversee the alumni budget

Build alumni communications plans and develop targeted programs and content to drive engagement and strengthen relationships with the firm

Manage all communications, including the compilation and production of the ME alumni newsletter

Lead outreach programs to alumni, including physical/digital mailings and email marketing campaigns via Salesforce

Contribute alumni-related content for the firm\'s official social media channels, ensuring that the material is

fresh, engaging, and interactive

Develop an internal communications plan that clearly articulates the value, benefits and goals of the alumni program, and lays out the asks fromthe senior community

Own and drive the alumni community in Salesforce Experience Cloud (SFEC) in coordination with regional and global teams including innovating and improving the platform, and articulating/driving/monitoring change requests with technical teams

Continuously manage the platform by migrating new members, creating a strong content pipeline, and facilitating discussions

Build and sustain a community environment for alumni to turn to, be part of and thrive in. Leverage tools within the platform to promote discussions, groups, events, etc. to promote sense of inclusion. Invite content leaders/owners to stimulate intellectual/conducive conversations

Manage other alumni platforms including the global alumni website and ME alumni LinkedIn group

Be an integral member of the decision-making team involved in the launch of new systems, defining corporate direction and initiatives

Manage the alumni database to ensure that it is accurate, that information is updated regularly, and that significant changes are communicated internally

Manage career placement services and populate the careers portal. Liaise with staff and alumni to source and share job opportunities.

Plan and execute events, including regional and office-specific alumni gatherings that result in unique experience

Identify and execute alumni-focused activities (e.g., expert talks, industry-focused webinars, etc.)

Monitor and report on alumni program key performance indicators (KPIs), devising solutions to maintain strong performance and/or improveperformance when needed

Drive the development of reports and dashboards for senior stakeholders

Qualifications:

4+ years of experience in marketing - alumni relations preferred

Experience in a corporate, professional services, or consulting environment strongly preferred

Experience with web and digital content preferred

Experience with Salesforce or other marketing/CRM software is not required but preferred

Experience in event planning, corporate and social

Bachelor\'s degree - preferably in business, marketing, communications, or related field

Understanding of digital marketing, including end to end user experience, process mapping and data flows

Ability to work with marketing technology, with a willingness and ability to learn about new platforms quickly

Strong analytical and quantitative skills - confidence in using data insights to define, challenge and support business requirements

Ability to think analytically and develop solutions that meet the business needs of the firm

Strong project management skills with demonstrated ability to multitask and prioritise

Strong relationship management skills

Strong interpersonal, organisational and communication skills

Inquisitive and creative mind set

Ideally Arabic speaking

You can apply by sending your CV to

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