Job Description

Job Title Zone Brand Lead

Description

JOB PURPOSEBe the brand custodian for the Zone by leading the Brand Plan development, identifying Where to Play and How to Win across markets to ensure of implementation aligned with Global strategies, and be P&L accountable for the brand for the Zone. Build strong, sustainable and purpose led equity behind the brand and deliver consistently on market share and financial targets.Manage the Present:Act as the owner of the Brand Strategy and represent the ever-changing needs of their consumersLeads Brand Plan development, identifies Where to Play and How to Win across markets to ensure implementation in line with Global strategiesPartner with and influence the support functions in Country level to ensure the support to drive the category business growthPartner with and lead country brand activators to deliver on execution excellence in line with the strategic roadmapCreate the Environment:Lead and partner with the Country Brand Activators, and wider team, to build and create a Brand Community with focus on Purpose-Driven, Performance-Led and Consumer CentrismCreate the Future:Continuously Raise the Bar on Consumer Centrism, and venture the new opportunities and initiatives to build the purposeful brandsPartner with the Country Brand Activators to bring us closer to the FMCH mission across the ZoneKey Performance IndicatorsFinancial KPIsMarket Share at TME Level in Volume & ValueSales & Profit: NS, GS, BOI and P&L at TME levelExecutional KPIsBPT scores for Must Win markets & brandsExcellence in Execution of the Global Strategies in country brand plansPeople KPIsPeople Survey ResultsKEY RESULTS / ACCOUNTABILITIESRepresent the Zone for Brand Related InitiativesLeads the development of the TME Brand Plan, and identifies Where to Play and How to Win across markets & ensures execution in line with Global/Zone strategyManage communications between Global/Region brand leads to ensure Zone input/output is reflected into global strategies and best practices for the brandDrive execution excellence in multi-country brand initiatives in accordance with global brand strategies and monitor the results consistentlyLeads & partners with country brand activators for assigned brand/s to appropriately reflect Zone-level view of brand plans and opportunitiesSynthesize Brand Plans and Brand Priorities for the ZoneLead the strategic roadmap direction and ensure the development of creative assets, media plans & medical marketing plans that drive the brand within it's must win marketsInfluence the Zone support functions, including Supply Chain and Regulatory, to safeguard the brand's planDevelop a sizable and meaningful pipeline of innovation (NPLs, switches, re-packaging) in order to generate growth over and above the core-business performanceLead the Country Brand Activators to drive brand priorities and have a Zone-level view of brand plans and opportunitiesInfluence the Brand Strategic Roadmap of the ZoneUnderstand the business of each country for the brand and be able to identify the sources of growth for the overall TME region and propose the directions for new opportunities, including (but not limited to) new products / ISC discussions for the categoryDrive the integration of insights from country-level into TME business strategies and creativesBe the brand consumer champion within the media/ creative/ external agencies community related to assigned brand/sBrand Financial and Executional Performance Metrics AccountabilityProvide Zone-level view of brand financial performance (Top line sell-in/ sell-out, BOI and MS metrics) and propose corrective actions when necessaryProvide guidance of the brand media / advertising budget vs BTL ratio and monitor to ensure expenditure is as per execution cycle plan (from Country Brand Activators)Work closely with Zone Finance Leads and Local Finance business partners to build an efficient way of working to measure brand financial performanceDrive excellence in execution via the Country Brand ActivatorsEnsure NPLs are successfully launched across TME with the right level of support and with the right tools to generate a fast consumer adoptionDefine the Zone Brand CMI (Consumer and Market Insights) RoadmapIdentify knowledge gaps and the new business opportunities, and prioritize and propose market research plans to address for the brandShare and validate CMI roadmap with CMI Regional LeadBrand Team Partnership & CollaborationBe a proactive key member of the core and extended Zone brand team (i.e. Internal ecosystem includes zone and potentially local medical, regulatory, finance, IA, SC)Create a sense of common purpose across business unit teams and share business/ sales imperatives by establishing clear and positive messages about what needs to be achieved for the brand/s assignedCollaborate to create brand strategy and an integrated brand plan and work with the Country Brand Activators to identify opportunities to create value for the consumers/ patientsKEY WORKING RELATIONSHIPSWithin ZoneZone Category Growth LeadZone Shopper Marketing, ICE & CMI LeadsCountry Brand ActivatorsCountry Support Functions: Science Hub, Supply Chain & FinanceHCP Projects/Events CoordinatorZone Performance Growth Hub TeamWith Region / GlobalInnovation TeamProcurementExternalCreative AgenciesMedia AgenciesKey Opinion Leaders / HCPsREQUIREMENTS OF THE ROLEExperienceSenior (min. 5 years work experience) marketing professional w/ background in Consumer goods and/or Consumer HealthcareProven success in growing brandsMulti country experience and matrix organization experience preferredAbility to own and manage a P&LAble to read and interpret market data (IMS, Nielsen, Euromonitor)CompetenciesLeadership and ability to coach, motivate and manage teams who are not on a direct reporting lineStrategic & analytical thinking, agility and adaptabilityPlanning and project managementStrong presenter & communicator both written and verbalCreativity, problem-solving and multi-tasking abilityProficient on Microsoft tools e.g., Excel, PowerPointDigital marketing experience/expertise is a plusLanguagesFluent in spoken and written EnglishSpeaking and writing in another additional Zone language (Arabic or Turkish) is a plusAt Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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