to manage and optimize our portfolio of websites, execute comprehensive search engine optimization (SEO) strategies, and create engaging, high-quality professional content. This role is critical for driving organic traffic, enhancing user experience, and supporting the marketing team's initiatives.
Key Responsibilities
Website Management & Technical SEO
Manage and maintain the health and performance of our multiple websites,ensuring high uptime, speed, and security.
Conduct regular technical SEO audits to identify and resolve issues related to crawling, indexing, site structure, and mobile-friendliness.
Implement and manage website analytics to track performance, user behavior, and conversion funnels.
Collaborate with development teams on website updates, redesigns, and new feature implementation to ensure SEO best practices are integrated from the start.
SEO Strategy & Implementation
Develop and execute a comprehensive SEO strategy across all websites, focusing on organic traffic growth and achieving key business objectives.
Conduct in-depth keyword research to identify high-value search terms and user intent gaps.
Manage and optimize on-page SEO elements, including titles, meta descriptions, headings, image alt-text, and internal linking structure.
Develop and implement off-page SEO strategies, including link-building efforts and local SEO (if applicable).
Monitor, analyze, and report on SEO campaign performance using key metrics (rankings, traffic, conversion rate), providing actionable insights for improvement.
Content Creation & Marketing
Plan, write, edit, and publish high-quality, professional, and creative blog posts, articles, and website copy designed to engage our target audience and align with SEO strategy.
Ensure all content is factually accurate, adheres to brand voice guidelines, and is optimized for search engines and user experience (UX).
Repurpose existing content into new formats to maximize reach and efficiency.
Marketing Team Support
Collaborate with the marketing team to align content creation with social media campaigns and overall marketing goals.
Provide SEO-optimized content and captions for use across various social media platforms.
Assist the marketing team in tracking the performance of content and campaigns across web and social channels.
Stay current with digital marketing trends, including changes in search engine algorithms and social media platform best practices.
Qualifications and Skills Required:
2+ years of experience in a dedicated SEO or website management role.
Proven expertise in managing and maintaining websites (e.g., WordPress, custom CMS).
Expert-level knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console) and analytics platforms (e.g., Google Analytics 4).
Exceptional writing, editing, and communication skills, with a portfolio demonstrating professional and creative content creation.
A strong understanding ofHTML, CSS, and website architecture as they relate to SEO.
Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.
Interested candidates are invited to submit their resume and portfolio to:
recruitment@ritajwll.com
Job Type: Full-time
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